The Application Of “Chinese Seven Body” In Modern Font Creative Design

China has a long and rich history and culture.As a communication media of Chinese traditional culture and national spirit,the Chinese character plays a significant role in graphic design.Both strokes and morphological structures of the Chinese character reflect the wisdom of Chinese ancient people.The Chinese character not only possesses the unique connotation and implication,but also is the symbol of the visual language with Chinese characteristics.Seven forms of the Chinese character(including inscriptions on bones or tortoise shells of the Shang Dynasty,inscriptions on ancient bronze objects,seal character,official script,cursive script,regular script and running script)embody the distinguished philosophic thinking and design ideas of the Chinese nation.Through the redesign of seven forms of the Chinese character,people can inherit the essence of Chinese traditional culture so that they will think out more creative design works of typefaces with unique style,ingenious originality and rich meaning.People first searches for a lot of relevant documents on character designing as well as many excellent design works at home and abroad.After collection and summary of data,people make a general analysis on the concept of seven forms of the Chinese character and their connotation of the traditional culture from several aspects,such as the development,the philosophy and the ethnic characteristics of the Chinese character.It discusses stylistic features of the creative design of typefaces in depth,which is from three aspects including the simplification,the symbolization and the geometrization of the creative design of modern typefaces.In overall consideration of cultural connotation of seven forms of the Chinese character as well as design ideas and stylistic features of the creative design of modern typefaces,people carry out a detailed study on the making methods and the morphological features of seven forms of the Chinese character.Besides,through further analyzing the expressive methods of seven forms of the Chinese character in the creative design of modern typefaces according to relevant design cases,people sum up the reference significance of seven forms of the Chinese character which can be used into the creative design of modern typefaces.Thus,more and more designers would attach much emphasis to seven forms of Chinese character,a traditional design l anguage,which can encourage a wider application in the creative design of modern typefaces.Seven forms of the Chinese character,combining Chinese cultural ideas with stylistic features of the creative design,represent the unique visual thinking mode of the Chinese nation,which is benefit for the Chinese character to give full play its image advantages in graphic design.The redesign of seven forms of the Chinese character provides a new direction for the development of the modern graphic design,making the modern graphic design more diversified and the creative design of typefaces more rich and colorful.