Linguistic Ecology Study On The Names Of The Town Store

Ecologic linguistics emphasizes the ecological relationship between language and the real world,attaches importance to the relationship between language and environment,and correctly deals with the relationship between language and people,language and society are the important task of eco linguistics.The "new type of urbanization" attaches great importance to the construction of ecological civilization and calls for the coordinated development of material and spiritual civilization,ecological construction and economic development.In order to build a new type of ecological civilization,we must pay attention to the language ecology,because the language ecology is the important fulcrum of the implementation of social ecological civilization.In the ecological environment system,different factors have different effects on language.In terms of store names,utilitarian psychology encourages people to use the most refined form possible to achieve the best information communication purpose.Therefore,store names are mainly three,four,five and six syllables in the number of syllables,because too short or too long is bad for information transmission and consumer awareness.And the envy of beauty decides that the shop name should have certain aesthetic value in language use,therefore,the shop adopts the name method of double-sound and flat.The development of history has prompted store names to keep pace with The Times in terms of vocabulary selection,and the names of stores in different industries have their own characteristics.The continuous improvement of people’s aesthetic needs prompts the name of the store to show the aesthetic function while taking the guiding sign function.The various collocation of the element of the element makes the name of the store become the most active ingredient in the shape of the town.Historical features provide cultural support for the name of the store.Relying on the unique cultural tradition of the town,the store draws nourishment from it,so that the name of the store in different towns shows obvious cultural differences.It is not optimistic that some store names still have the non-ecological problems such as the unstandardized writing,the serious phenomenon of westernization,the serious phenomenon of the phenomenon of the homogenization,and the negative value orientation of money.It has seriously affected the harmony of language and ecology in town,and it is not conducive to the spiritual civilization construction of new-type urbanization.Related department must to pay attention to and from the name of the foreign language use,visual aesthetic and humanistic care,manage translation aesthetics,etc,make the name of the new urbanization in the construction of ecological civilization and role play its proper value.