Research On Chinese Flavor Display Design Of Huawei Mobile Phone Experience Store In Shanghai

Technology changes the world.With the advent and popularization of smart phones,the modern information age is undergoing earth-shaking changes.Today,there is no doubt that in the 21st century,the smartphone is closely linked with modern humans,already became the people to live,study and even the office cimc entertainment type,function and service in one of the tools.In the international mobile phone market,in the tide of rapid development of large domestic handset on technical innovation and independent brand building is also very conspicuous,so that in the fierce competition in the international mobile phone can also gain a foothold in the market.For example,huawei brand smartphone with its high performance and low price products advantages,in many domestic mobile phone manufacturers,same type quickly occupied the domestic market,with the attitude of industry dark horse and go abroad,popular at home and abroad.Looking at huawei's share of mobile phone sales,the economic drivers of the huge domestic market are crucial.According to the data,the sales volume of mobile phones in 2017 is up to rmb236bn,and the sales volume is about 30%higher than that of 2016.Huawei and the glory brand of smart phones shipped 153 million units throughout the year,with China's market share ranking first.In the context of personalized and experiential consumption,offline mobile experience store is one of the marketing methods of well-known brands,which plays an important role in the sales performance of smart phones.Based on the concept of Shanghai huawei mobile experience store design as an example,from the consumer psychology,design aesthetics,design research on the multiple perspectives such as the design the marketing,to create a personalized,interactive,culture of huawei mobile phone experience space made the theoretical analysis.Huawei mobile experience store has been given priority to with minimalist technology wind playing style,but in large domestic mobile phone market,the conception of experience design and other mobile phone brand offline experience store design concept is not too big difference.The author believed that huawei brand mobile phone in the offline market development process,from the traditional culture of China is diverse in seeking business ideas,in the deep mining of Chinese traditional culture,to meet the consumption psychology of Chinese people,on the basis of unique cultural temperament and cultural elements to promote the establishment of the independent brand marketing new pattern,thus in the same market marketing environment,the first breakthrough win offline experience store concept and practice of the market competition.Multiple long traditional culture in China,whether in mind like water,everything is empty zen culture,or harmonious happy auspicious culture,passing on the wisdom of the Chinese civilization,nourish the Chinese children's mind.,and this article will take the Chinese elements as design aiming at China mobile consumer demand,in order to highlight the flavor of zen culture of China and auspicious culture,combined with the inner essence of huawei brand culture,create more suitable for the Chinese market,Chinese characteristics and China's huawei brand experience shop.