Application Of Lingjiatan Culture In The Design Of Culture Tourism Products In Ma An Shan City

Cultural tourism products not only show the material image of a city,but also an important part of a city tourism system.From the economic point of view,the product is a very important indicator to measure the development and performance of a city tourism.Lingjiatan site,as the site with deep history,art,scientific value and the largest preservation of the most complete area,with the continuous concern of all walks of life,many domestic scholars from different perspectives on Lingjiatan launched a large number of research.More fruitful results have been achieved,but the majority of the focus on archaeology and history.From the analysis of a large number of existing research results,we can see that the current report on Lingjia The study of beach is still in its infancy,and it is still at the level of archaeology,cultural connotation and so on,lacking of the inheritance and development of Lingjiatan culture and the development of cultural tourism products.Based on the lack of research in this area,this paper introduces the general situation and future planning of tourism resources in Ma’anshan City,analyzes Lingjiatan culture,analyzes the existing problems after investigation and questionnaire,and explores a set of government-oriented tourism resources.The universities and colleges combine the cultural creation industry,innovate and design the cultural tourism products,create the development path of brand serialization,at the same time,study the design elements and the design semantic form of the representative cultural relics unearthed from Lingjiatan site.In order to create a brand of cultural tourism products with local cultural characteristics,finally,the subject is summarized and prospected,which has certain research value.