The Media In The Dissemination Of Folk Art

In today’s society, with the continuous development of society and the innovation of new modern information technology, media as a new force, growing in social life, have a great influence to the society, the whole society become social media. Under the background of mediated, the role of the media becoming more and more important, the media is no longer the existence of background, become a part of daily life, become a voice of daily life.To the culture of ethnic minorities, advanced developed media transmission also inevitably influences the ethnic culture, Influence the transmission of ethnic culture and spread, the culture of ethnic minorities especially the Inheritance and dissemination of folk art.The media is not only bring new opportunities and challenges for the folk art, but also bring big change in Inheritance and dissemination of folk art. In this paper, take "shilongcun" as the research object, with specific cases perform from the absent of the medium to the present, what happen to the Inheritance and dissemination of folk art? How the media is present in the Inheritance and dissemination of folk art? How the media play in the Inheritance and dissemination of folk art?The influence of media presence on folk art is mainly absence and makes use of. The so-called absence of media is under the background of mediated, In the process of inheritance and dissemination of the folk art, affected by the media a little or not. The use of media in the folk art embodied in two aspects:On the one hand, is a way to use of the medium itself, using the medium for communication. On the other hand, is the medium of transplantation, through the use of media to obtain some new fashion or trend, to migrate to the content of the folk Art. The present of media to the function of folk art is twofold:On the one hand, the new media appear constantly, The group of media use continued to expand, To promote the folk art exchange with other cultures, Promoting the spread of folk art. But the media use of Folk art, due to the limitations of media in the information transmission, Can lead to differences in meaning interpretation, The media broking the relative isolation to the spread of folk art environment, Let the folk art coming the phenomenon of the assimilation and digestion. Correctly grasp the relationship between folk art and media presence, so the Inheritance and dissemination of folk art can develop well in social media.