Research On The Cultural Creative Design Of Hai Rui’s Story

Hai Rui,a famous official,was known as the honest official in Ming Dynasty.His political thoughts promoted the stability of feudal society in Ming Dynasty to make people live and work in peace,and his uprightness,outspokenness,selfless dedication,and the spirit of thrift have been of long standing in Chinese history.To this day,Hai Rui’s story has been loaded into ancient books,comics,dramas and other media.It has profound influence on culture,society and politics from ancient times to the present.With the continuous improvement of the material life level of Chinese residents,the demand for cultural consumption has also reached an unprecedented level.In order to meet the growing material and cultural needs of the masses,the country is vigorously promoting the development of soft power.Spreading spiritual civilization by cultural and creative products as the carrier has become an important means of circulation in contemporary culture.Hainan,based on tourism as one of the most important pillars,is also a place gathering cultural consumption,but some problems have existed for a long time in local cultural and creative products in Hainan,such as the lack of innovation,regionalism,and diversity.In order to popularize and spread the spirit of Hai Rui on behalf of Hainan culture more widely,and further explore local cultural and creative design in Hainan,this paper chooses "Hai Rui story" as the research object,and focuses on Hai Rui story as cultural and creative design to make an in-depth study,using some methods such as literature research,exploratory research,descriptive research and functional analysis,supplemented by history,communication,art,design psychology and other discipline theories,based on historical facts and the objective creative design principles.I hope that the study of this subject can play a certain reference role in the design and development of the historical and cultural story of Hainan in the future.