| folk This article selects Nahui Village,which has the most Miao cultural characteristics in Sanya,as the research object to study the folk cultural tourism of the Miao people in Hainan.Nahui Village is located in the Yucai Ecological Zone of Sanya City,Hainan Province,with convenient transportation.The local Miao people have well preserved their ethnic characteristics,making it the only village committee in Sanya with Miao as the main residents.Based on the analysis of that village,it is still in the early stages of development in folk cultural tourism,especially for the actual development of Miao ethnic folk culture in the region,which is representative.The article adopts methods such as literature review and investigation to collect and organize the folk culture of the Miao ethnic group in Hainan,and proofreads the collected and organized materials with experts in Hainan’s Miao ethnic culture.Through on-site visits and research,gain an overview of the village with village officials.Communicate with representative inheritors of intangible cultural heritage to understand the situation of intangible cultural inheritance.Using the interview method,interviews were conducted with tourists,shop operators,and village committee officials from Yalami Miao Village in Nahui Village,and the interview result materials were compiled.By analyzing the opinions of stakeholders and using sustainable development theory and experiential tourism theory,it is believed that there are mainly problems such as poor quality of passenger experience,inadequate infrastructure,low public participation,and a lack of innovation awareness.Using literature research,case studies,interviews,and other methods to analyze the problems in the development of folk cultural tourism in Nahui Village,and finally identify solutions to the problems: pay attention to the experience design of folk cultural tourism,strengthen infrastructure construction,stimulate public participation enthusiasm,and adhere to comprehensive innovation in the development of folk tourism.For Nahui Village,the future development of its tourism industry should focus most on promoting the traditional culture of the Miao ethnic group.This approach not only enables the development of the tourism industry,but also promotes the long-term development of Miao folk culture,achieving a win-win situation. |