A Study On The Communication Strategy Of Literary And Artistic Films In The New Media Era A Case Study Of The Movie "The Wasted Times"

Art film this concept was introduced into China since the 80 s,and is frequently used,about literature and art films,however,has not a clear definition.But for film communication strategy research,there is little communication strategy research literature and art films.I hope that through the analysis of the existing theory summary,era background and specific case study,can make more clear the concept of literature and art film,also for the movie in the era of new media communication strategy to provide some feasible Suggestions.The arrival of the new media era brings new opportunities to all walks of life,especially the film and television industry,various communication strategies,communication channels,transmission modes...The growth and development of film and television industry have brought unprecedented hopes,especially the rapid development of "two micro ends",which has injected fresh blood into the communication and marketing of film and television.Has been relatively small art film in the wave of new media age also have a new opportunity,is also facing new difficulties and challenges.How to pinpoint the location,in the new era background for development for literature and art film is crucial.Some changes have taken place in the new era of literature and art films,relatively have more development space and opportunities,theme and writing style are more colourful,though still relatively small but also received more attention and recognition.The movie history of romantic die has the typical features of the new media era of literature and art films,and on the analysis of its communication strategy will help you explore the new media era communication strategy of the common problems in literature and art films,for art film communication strategy of improving feasibility Suggestions.Through the analysis of the movie "the romantic history of death",the film’s communication strategy there are still some problems,such as not fully interact with the audience,failing to integrate a variety of transmission channels of communication as well as schedule arrangement is unreasonable and so on.According to the case and the development of literature and art film market situation summary of literature andart films in the spread of problems adapting to requirements,and to develop a complete and the system of communication strategy.It is imperative to develop a new trend to cater to the new media era.Therefore,this article tries by the movie "romantic history of death" view analysis of the current communication strategy literature and art films.A summary of literature and art film spread the deficiencies and problems and puts forward corresponding Suggestions,to the new media era art film can use communication strategies to make summary and improvement of breakthrough type restrictions for literature and art film.There are both word-of-mouth box office,a small contribution for long-term development.