| Since the birth of the film in the 19 th century,after more than 100 years of development,it has gradually become the core of the cultural industry.The film records the progress and development of human civilization.Not only can it bring huge economic benefits to the country,but its impact on society is also huge.As of 2019,the scale of China’s movie box office has reached 64.27 billion yuan,an increase of 5.4%over the previous year,and has become the world’s second largest market after the North American market.At the same time,the development of China’s capital market is also extremely rapid.As of 2019,there have been 27 film and television media companies in the A-share market.As a core product of a listed company in the media,movie works have a great impact on the fluctuations in the stock price of listed companies at the box office and during word of mouth.Therefore,this article intends to explore the relationship between the box office and other factors related to the stock price fluctuations of related film and television media companies through the theoretical and empirical studies of behavioral finance.This article is based on the previous research results of experts and scholars,including behavioral finance research on the impact of stock price volatility,the theory of stock price volatility synchronization theory,the theoretical results of Fama’s threefactor research,and Internet attention on company stock price volatility research conclusions.Based on the literature review and research results,a qualitative analysis method was adopted first,and 11 types of variables were selected as indicators.And collect the relevant data of the required samples through the python crawler(the sample data includes the film and television companies listed on the A shares from2011 to 2019).The sample data comes from domestic authoritative data sources,such as Yien.com,Douban.com,Baidu Index,and the wind database to ensure the consistency and integrity of the data as a whole.Then these variables are analyzed and analyzed by quantitative analysis.The quantitative analysis uses the empirical method of multiple regression analysis.The research conclusions show that when the box office of a movie is higher,the listed companies participating in it are more likely to receive market attention and attract investors ’attention.Does the Baidu search index rise and drive stock price fluctuations? Not affected by movie ratings.The company’s stock has attracted attention,which drives the increase in stock trading volume and turnover rate,and the stock’s current yield will also increase with the increase in movie box office and Baidu search index,but will also be due to a large number of sales as the While falling.The conclusions of this article provide a reference basis for future studies of film and listed company stock prices,as well as models and predictive variables that can be used for reference. |
