Comparative Analysis Of Cultural Trade Policy Between China And The United States

In the process of global economic integration today,international trade has become one of the important channels for exchanges between countries.The deepening of the international trade brings with it the continuous development of the types of international trade.International cultural trade has developed particularly rapidly in recent years and has become an important part of international trade.High-quality cultural trade exchanges can not only promote the economic development of a country or region,but also have a significant effect on the improvement of the overall national,international,and international discourse power of the entire country.Due to the cultural and economic dual nature of cultural trade,cultural trade has become an important part of the development strategies of various countries.Research on cultural trade policies is very hot and is a focus topic in international trade research.In recent years,the country has attached great importance to the development and protection of cultural industries.At the same time,it has vigorously promoted foreign cultural trade,and played a major role in the "go global" strategy of culture.China’s cultural trade is in a rising period,but it is still in a disadvantageous position in the process of international cultural trade.The current situation of deficits needs to be changed.China’s cultural resources are extremely plentiful.Under the circumstances where the international trade situation is complex and the cultural output of big countries is fierce,it is reasonable to compare and analyze the status and policies of cultural trade development in various countries,and formulate cultural trade policies based on China’s national conditions on this basis,which can both take into account culture.Freedom of trade and cultural diversity can further enhance China’s competitiveness in cultural trade and become an important issue in China’s current cultural trade.This article selects the United States,which has strong development momentum in cultural trade,and China,which has deep cultural resources and whose cultural trade is in a rising period.First of all,it defines the specific concepts and connotations of cultural trade and cultural trade policies,enumerates the main characteristics and classification of cultural trade,and the characteristics and main measures of cultural trade policies.On this basis,the cultural trade policy systems and contents of the two countries are combed separately.Based on the differences in cultural trade policies between the two countries,historical and cultural resources,cultural industry development capabilities,national interests and goals,international cultural trade environment,and the cultural trade friction between China and the United States have affected how the two countries can make choices in cultural trade policies.In order to evaluate the actual effects of comparative cultural trade policies,an evaluation index system consisting of the Trade Competitiveness Index(TC Index),the Display Comparative Advantage Index(RCA Index)and the International Market Share Index(IMS Index)was established for the two countries.The effect of the implementation of cultural trade policies is measured and evaluated.Based on the comparison between theory and practice,it further seeks breakthroughs in the development of China’s cultural trade,and proposes corresponding adjustment opinions and development directions for China’s cultural trade policy.In conjunction with the background of the trade war between China and the United States we will discuss in depth the countermeasures China can take in the formulation of cultural trade policies.Under the "One Belt and One Road,initiative,we will consider the issue of strengthening China’s new advantages in foreign cultural trade and provide some theoretical assistance for China to formulate a rational and efficient cultural trade policy.