An Analysis Of The Communication Strategy And Motives Of The Parody Short Films In The View Of Consumer Culture

As a cultural wave of globalization,consumer culture,under the background of its product logic and visual turn,has shown that the current tendency of social media entertainment is particularly prominent.Popular cultural products are not required to produce,which greatly enriches the spirit of the people.Cultural needs.The parody movie acts as a carrier of popular culture—a derivative of film and television dramas.With its playfulness and pleasure,it is filled with people' s audiovisual content in a fragmented communication environment.The parody movie has become the norm in people's film and television culture consumption field.As an entertainment consumer product,it reveals the atmosphere of consumer culture,formally inherits part of the internet spoofing,and presents a critique of popular culture on the content.The social-emotional decompression valve evolved into a new online image of cultural criticism.The cultural circumstances and changes behind it are worthy of our consideration.This article intends to study parody movie from the perspectives of media analysis theory,mass culture theory and other aspects,from the form of origin,form of communication,expression techniques,narrative methods to discuss,and analyze its popular cultural motivation from the perspective of consumer culture.This article is divided into five major parts.The first part is the introduction,summarizing the cultural background of the short film of the movie imitation and reviewing the current research status of the film consumer culture and the parody movie.It also analyzes the historical conditions of the appearance of the movie.Film is a common cultural and entertainment method.People's consumption around movies is no longer simply a matter of purchasing movie tickets.More and more viewers take up new media equipment to watch movies and TV programs for two or more times by watching short video reviews.The rise of this type of film critic is one of the manifestations of traditional media in the development of new media in the development of the Internet.The second part mainly focuses on the diachronic review and current status of the short-listed movie.The first section uses the film review program such as“The Tenth Screening Room" to exemplify the evolution of the form of the popular cultural product as a film and television critical discourse from long film to short film.The early "Tenth Screening Room" transformed the elite perspective of film and television commentary and conveyed it to the audience in a more general manner.The feature that the film review program spreads on the Internet platform is that the duration is shortened.Another change is the evolution of content from resistance to pleasure.In the past ten years of broadcasting on the "Ten Fang" network,there are alternative parody films such as "Shantou" and "Changdu",but they have not been compared with depth and specialty.According to the combing of the contents of "10 Releases",the author showed the changes in the function of parody-based reviews,from appreciation to consumption,and from the United States to the evolution of pleasure.The second section provides an overview of the industry status quo of the industry's industry and policies and the Internet environment.The third part takes the case of the domestic filming of the short-listed movie star Amgood as an example.Amgood's explosive redness is typical,unlike other bloggers who have long operated personal network images.Red is not entirely about the shaping of personal images.It is more about the study of one's own works.This process mainly focuses on Amgood's specific transformation of original works and parody creation.This paper summarizes the specific application of its communication strategy based on Lasswell 5w theory,and analyzes the reasons for the epidemic of short-film critics from the perspective of communication.The fourth part examines the short films of parody-based critics from the cultural perspective.Through the investigation of their consumption characteristics and their interpretations at the cultural level,the dialectical thinking on the cultural connotations and social values of the paro-fiction short films is considered.The parody movie is popular in the context of Internet communication.At the same time,under the influence of consumer culture,the business logic of capital is practiced in a nearly carnival way.The parody movie itself is not only a material consumer product,but also has a spiritual consumption function,which has a certain influence on the development of cultural criticism.In the fifth part,after deciphering the cultural motives of the film,the author made an optimization of the future development of the parody movie that still had a place in the criticism of mass culture.General Secretary Xi Jinping was the top ten member of the China Federation of Literary Critics and the Chinese Writers Association.The speech at the opening ceremony pointed out that we must pay attention to the theoretic construction of literature and art,promote the development of literary and art criticism,make literary criticisms of literature and art,and do a good job in guiding values and aesthetic direction.The parody movie plays a major role in the evaluation of new media environment.Its healthy development plays a very important role in building a good film criticism ecology.The short film of Xi Jinxi's imitation movie critics picked up the weapon of social responsibility and cultural criticism.