Research On The Extraterritorial Communication Of Chinese Online Novels Based On Audience Analysis

With the development of internet literature in china,there have been more than 300 million readers and more than one million authors in china.Since 2016,the Wuxiaworld website has sparked hot topics of the overseas development of China's network novel.Chinese network novels go out of the country and step into the world faster and faster.However,there are many problems and shortcomings in this new cultural phenomenon which will hinder Chinese network novels to go out.From the perspective of audience,this paper studies the dissemination situation and environment of Chinese network novels in overseas,and tries to summarize the characteristics and existing problems in the process of overseas dissemination of network novels by the methods of literature analysis and questionnaire investigation,as well as gives the feasible communication strategy..The paper,divided into four parts to discuss,makes preliminary understanding to the definition,current situation and overseas dissemination of Chinese network novels in the introduction part,through consulting the relevant literature and related monographs.The study is based on the writer' s reading experience of network novels and the communication with readers abroad.In the summary part describing the overseas dissemination of Chinese network novels,through the reference of relevant literature yearbooks and related news collection,combined with the exclusive Interviews of overseas readers,The paper summarizes the development courses,main operating modes and classifications of mainstream websites of Chinese network novels in overseas dissemination.The investigation of the situation analysis section is the core part of this article,450 questionnaires are distributed to overseas readers through the "surveymonkey" website.The paper investigates the population characteristics,content tendency,reading experience,and the interaction between the reading behaviors and the Chinese national image construction,aiming at the present network novels.The obtained data is made by EXCEL software,formed a chart as the main data support for the problem analysis.At the same time,the paper selects some representatives,using online interviews,combined with the answers of open questions,to supplement the survey results.The contents of the questionnaire are divided into six dimensions:demographic characteristics,reading status,media selection,content orientation,adaptation expectations and the associated reactions to Chinese national images.In the summary and conclusion part,the advantages and problems existing in the network novels dissemination are concluded from the macro and micro aspects.The macroscopic advantages include the excellent effects under the huge bases,the proper cultural connotation and the positive influences of comprehensive national strength.The micro advantages include long protagonist perspective advantages,common reading appreciating points.The macro problems include the resistance of cultural reverse propagation,the low degree of marketization,the low scale and the prominent copyright problems.The microcosmic problems include the huge translation texts,the shortage of translation talents,the low propaganda intensity,the insufficient construction of website and mobile terminals,and the failure to form a reasonable mechanism of content selection and evaluation.In the part of solving strategy and enlightenment,For the summary of the problem,the author tries to give the strategies and solutions solving the existing problems at the institutional,enterprise and national level,mainly including developing cultural confidence,developing from the niche to the mainstream,developing content industry IP,strengthening promotion,communication and cooperation through various forms,promoting the development of the extraterritorial network novel industry,and strengthening the training and cultivation of translators and operators,even building a complete industrial system,resisting the homogenized content,and building a good selection system of novel criticism.Through the discussion of the above four parts,the writer tries to excavate the different choices of foreign readers in content,media,likes and dislikes when reading Chinese Internet novels under the conditions of different ages,genders,educational backgrounds and so on.On the basis of data analysis,the paper examines the characteristics of the Chinese network novels in overseas communication and tries to offer some solutions,hoping to promote the benign development of the overseas dissemination of Chinese network novels.