A Study On The Value Development Of Network Literature IP

The pan-entertainment industry chain with IP as its core in our country originated from the copyright operation of overseas cultural industries.Network literature IP,as a major player in the pan-entertainment industry chain at present,has promoted the integration and symbiosis of various participating industries,which makes network literature IP regarded as an important resource for purchase and development by publishers,film and television companies and video websites.However,due to insufficient understanding and blind hoarding by copyright buyers,the value of Network literature IP be scattered.Under this background,it is necessary to study the IP value development of network literature.The concept of IP is divided into broad sense and narrow sense.Narrow sense of IP is intellectual property,including copyright,patents and trademarks;The broad sense of IP refers to intellectual products that are loved and supported by the community and have brand effect and multiple commercial values.At present,there are three main types of Network literature IP,namely,new essence IP,fast fashion IP and old classic extension IP.The contents of the new essence IP can be continuously developed and derived from multiple fields.Fast fashion IP content and subject matter are suitable for quick derivative realization,and the derivative fields are limited,most of them only exist in online literature,network dramas and games.Old classic extension IP often shapes characters and writes new story lines under the general background of literary classics.In the process of Network literature IP generates,it attracts readers to make emotional input through the aesthetic value and ethical value in the text,realizes derivation and commercial value in various fields through copyright distribution,and expands its aesthetic and ethical value.Network literature IP has the value characteristics of fluidity,extensibility and timeliness.The development of IP value in network literature must meet three conditions: clear IP copyright,high quality network text content,and the potential for field conversion.The IP value development of network literature can extend the field vertically from the upstream to the downstream of the industrial chain,and carry out cooperative linkage of content,platform and brand in the extended field,so that the derived field can fortify the value of original IP in the development process.In order to fully develop the value of network literature IP and maximize the value of network literature IP,certain strategies must be adopted.Firstly,we should pay attention to improving the market adhesion strength of network literature IP.Through cross-field data analysis,adaptation and derivation,and flow diversion,we can connect the needs of readers,audiences,and consumers with the field products and services related to network literature IP so that network literature IP is closely connected with the market.The second is to drive fans’ emotional interests and strengthen fans’ emotional connection to network literature IP.The third is to expand the influence of network literature IP value by maintaining the degree of attention attraction,strengthening the field perception fit,and prolonging the IP life cycle of network literature.