Analysis Of Market Competitiveness About Cinema Lines In The Third And Fourth Tier Cities

The cinema lines have grown rapidly in China since the began of cinema line system at the end of 2001,and there are 50 cinema lines at present.The number of audience and the film box office increased year by year with the cinema line system.This development trend has attracted all kinds of capital to the construction of film market terminal-the theater construction.Some cinema lines began to develop the cinema market in third and fourth tier cities gradually with the number of cinemas tends to be saturated in tier one and tier two cities.We can see cinema lines market has great potential from collection and comparative analysis of the relevant data.The analysis of the market competitiveness of the cinema lines in third and fourth tier cities will help the cinema lines to know how to use its own advantages in the competition and keep in an invincible position in third and fourth tier cities.This paper defines the standard of dividing the first and second tier cities and the third and fourth tier cities in the cinema line market,and selects the research object of the third and fourth tier cities according to the division standard-Heze.Then,this paper choose the Hengdian Cinema in Heze,which is well known in the cinema lines,as the specific research object.This paper analyzes and summarizes the external competitive environment,including the macro environment and the micro environment,and the internal competitive advantages and disadvantages of the Hengdian Cinema in Heze.According to the above analysis,this paper put forward the corresponding competitive strategy recommendations for he Hengdian Cinema in Heze.The research methods of this paper include case study method,PEST analysis method,Porter five force analysis method and data collection method.At the end of this paper,through the analysis of the full text,this paper sum up four important factors about the impact of cinema market competitiveness in the third and fourth tier cities,namely,brand,location,service,big data.And I further illustrates the four elements for the development of the cinema lines in third and fourth tier cities have an important impact with the four elements and the cinema market competition environment combined.This paper first puts forward the specific classification criteria of the cities inthe cinema market,and analyzes the micro-competitive environment of Hengdian Cinema in Heze by using the Porter’s five-force analysis model.At present,most of the analysis of the competitiveness of the specific cities is PEST analysis or SWOT analysis method,or using the Porter five force model to analyze the development of the whole Chinese cinema line,but In this paper,the Porter five force model and the specific city of the specific theater are combined to analyze.In addition,through the research and analysis,this paper puts forward some of the more innovative concrete measures for the theater to improve their competitiveness.This paper defines the research premise of the core competence of cultural enterprises as the cinema line,and deepen and expand the research direction of the core competence theory of cultural enterprises.In addition,domestic and foreign scholars mostly concentrated in the overall study on the cinema lines market competitiveness,this paper applies the research of competitiveness about the cinema lines to the third and fourth tier cities,further enrich the theoretical framework of the cinema lines competitiveness research.The analysis of the competitive environment and the competitive ability about the Hengdian Cinema in Heze in this paper will help the cinemas in the third and fourth tier cities to rasp their external competitive environment and internal competitiveness correctly.This paper also have a certain guiding significance for the feasibility analysis to the other cinemas will enter the Heze market and to the Hengdian cinema line will choose other such cities.