Thoughts On Gift Design In The Context Of Brand Promotion

With the development of global economic integration,China's comprehensive national strength has been continuously improved,people's brand awareness gradually increased,both enterprises and products are actively shaping the brand image.In the competitive market share at the same time,an urgent need for corporate branding.With the gift of brand promotion gradually rise,but with the characteristics of enterprises,to create suitable for brand promotion gift design is particularly important.The complete set of "bamboo licensing of rice paper" as an example of brand design innovative gifts."bamboo licensing of rice paper" is the traditional Chinese painting and calligraphy culture of the transmission.As the contemporary society respected "artisan spirit" model,carry forward the Chinese traditional culture,embodies the profound cultural heritage.Aiming at the limitation of gift design of "bamboo licensing of rice paper",the single product,the lack of innovation and the similarity with the m-ajority of gifts in the market,combined with the characteristics of rice paper,reflect its high quality characteristics in gift design.In the context of brand promotion of gift design theoretical research and design practice,designed to show the brand characteristics of gifts,"bamboo licensing of rice paper" as an example to help create brand promotion and cultural heritage of gifts designed to highlight the gifts should be Of practicality,culture,technology and innovation,taking into account the concept of sustainable development of green environmental protection.So that in the minds of customers to establish a lasting and profound brand image,help the cultural heritage and development.