The Research Of Domestic Children TV Plays Current Situation And Strategy

The domestic children plays is a important part of drama theme in China,Chinese children TV plays have to enrich children life out of the class,meanwhile,it have to achieve profitability as well as the other theme drama.So Chinese children TV plays both have public characteristics and commodity attributes.Actually,to balance this two characteristics is not easy,over stress the public and education characteristics will turn in a boring lecture mode,and it's also the old terrible trouble always accompany with domestic children TV plays,but if simply pursue to economic interests will make the children TV plays become vulgar.Recently,although domestic children's TV play have made some progress,but still the weak link of the drama theme.first,by the numbers,few quantity from put on records,and that can broadcast by television station or other high quality media,there are 300 million children in China and the domestic children TV plays is far from the audience needs.children often watch the idol and other theme drama consciously or subconsciously.Children are not good at distinguish outside world,they are likely to imitate the TV play will lead to puppy love,commit a crime or other question,beside to the quantity,the quality of children TV plays is also be alarmingly.Now,mostly academic research is concentrate on few children TV plays such as son and daughter in family,happy plant.besides,Flying Goddess Award vacancy for best children TV plays several years,the children TV plays development is not optimistic for both quantity and quality.By collecting and collating statistical profile concerning production and shoot of children TV plays made in China during last decade and researching on themes,contents and subsequent broadcasting profile of children TV plays which were shot in public after 2010,profile concerning shoot stage,broadcast channel and final market receiver,of current children TV plays made in China is collect and investigated to master and perceive current condition of children TV plays made in China.Changes and developments concerning marketing,promotion and content innovation of domestic children TV plays under general conditions of Internet and new media are analyzed by taking some influencing and representative children TV plays as examples to master new changes,new dynamics and some beneficial tries of China's children TV plays under the general background.Based on current conditions and developments,some problems existing in different stages of current China's TV plays are summarized,while feasible considerations and recommended measures are presented for these problems,hoping to facilitate future developments of China's children TV play.