| The Third Plenary Session of the eighteen proposed the development goal of“promote the cultural mechanism innovation”. At the same time, the party’s “Eighteen”proposed the strategy of the construction of socialist culture power. Therefore, China mustpromote the transformation and upgrading of the culture industry structure, create anindustry leading companies with industry drive. However, the continuous spread of thefinancial crisis made China suffering the shortage of capital market liquidity, volatility ofA share market, a serious departure from the price and value of listed companies.Therefore, how to evaluate the investment value of listed companies in China’s culturalindustry objectively, guide the market capital inflows reasonably is the current problemsthat need to pay attention and solve for cultural industry listed enterprise managers,investors and capital market regulators.Based on the above background, this paper adopt normative research method andempirical research combined, quantitative and qualitative analysis combined, with the helpof SPSS, EXCEL and other research tools, in order to establish a principal component ofmathematical analysis model, and analysis the39listed companies investment value ofcultural industry of Chinese A stock market:First，take the SCP Paradigm analysis ofcultural industry and analysis of the current development of listed enterprise; second,analysis of the factors that have impact on the investment value, and then construction acomprehensive evaluation index system of investment value for cultural industry listedcompany; third, take the plate in the A stock market of39listed companies in Chineseculture media as the research object to take the empirical analysis of intrinsic value; fourth,Propose the related reference.Through the researches above, the author hopes to deepen the application of valueinvestment theory; rich the research field of cultural industry listed enterprise investmentvalue; form the incentive and restraint of enterprise operators; provide a quantitativeanalysis basis for the investment decisions; provide regulation means for the standardizedoperation of the capital market. After in-depth research, the paper has made the followingconclusions: first, the market structure, market behavior, market performance of culturalindustry is closely related to each other, with had a huge influence on enterprisedevelopment；second, the macroscopic, industry, enterprise and other factors play thecommon role on the investment value; third, through the construction of financialevaluation index system, using principal component analysis can make an empirical studyon the intrinsic value of listed on the cultural industry enterprises. Fourth," investmentvalue" clear the relationship between the market price and the theoretical price, thedeviation of direction and size range is the key decision point for whether the enterprisehas investment value and how the magnitude of value. |
