A Study On The Influence Of Cancer Cognition On Cancer Prevention Belief And Health Behavior

Cancer has risen to the second leading cause of death in city.It is both a chronic disease and a lifestyle disease.Early prevention can reduce incidence rate.The peak of cancer incidence is concentrated in the middle-aged and elderly groups,and the youth stage is the golden period of active cancer prevention.Based on this background,this paper selects 20-44-year-old youth as the research object,to understand the situation of cancer cognition,cancer prevention belief and health behavior of youth,analyze the relationship between cancer cognition and belief and behavior,intervene the cognitive link that can affect attitude and behavior,and put forward optimization suggestions for the key process of affecting cognition.In the theoretical framework,we choose the theory model of "knowing,believing and doing" in the field of behavior research,the theory of health belief,the theory of selfefficacy in the field of social cognition,and the theory of agenda setting and innovation diffusion in the field of communication effect.On the "knowledge" level,the cancer cognition level of the survey sample is low as a whole,and there is still room for improvement from the scientific and comprehensive cognition,especially the blind area of carcinogenic causes and early signals;on the "faith" level,the uncertainty of cancer prevention belief is strong,and no strong belief has been formed;on the "action" aspect,the behavior optimization shows the characteristics of convenience priority,and the persistence is poor.In the influence relationship,the higher the level of independent variable cognition,the stronger the individual’s cancer prevention belief and better health behavior.In order to improve the belief of cancer prevention and promote the optimization of health behavior,we can start with cancer awareness and intervene in the cancer information contact stage related to cancer awareness.Change the communication strategy in the channel,content production and main body of cancer information communication,and provide real and effective behavior clues in time to encourage the audience to change their attitudes and behaviors.