Physical,Medical And Gender:Research On Modern Blood-tonifying Drugs

In the latter half of the 19th century,western blood-tonifying drugs began to enter the Chinese pharmaceutical market,gradually replacing the traditional Chinese blood-tonifying drugs.Driven by foreign businessmen,Chinese people who have seen business opportunities have also started to sell western blood-tonifying drugs.Chilai Blood Tonic,Dr.Williams' Pink Pills For Pale People,Haemoncerin,Emmcnagogue Pills,Dr.Yan's Red Tonic Pills,Livemin and many other drugs with blood-tonifying functions have appeared one after another.Although the actual efficacy of blood-tonifying drugs remains to be discussed,the enthusiasm of the people for purchasing and taking blood-tonifying drugs has not decayed.This behavior has had a practical effect on the transformation of modern people's body cognition,Chinese and Western medicine knowledge,and women's concept of life.First of all,sort out and present the basic overview of blood-tonifying drugs,classify and analyze a wide variety of blood-tonifying drugs in modern times,and roughly classify modern blood-tonifying drugs into three categories:the first category is blood supplements that specifically target the lack of blood;the second category are non-specialized blood-tonifying drugs with the concept of mixed nutrition,vitamins and nerves,but both have blood-tonifying effects;the third category are gender-oriented blood-tonifying drugs specifically for women.At the same time,it focuses on the marketing strategies used by businesses to tap potential consumers and expand new consumers during the promotion of blood-tonifying drugs.It mainly uses four strategies.Firstly,it uses seasonal and political situations to conform to social mainstream values.Secondly,it uses celebrity effects and patient guarantees in order to improve the popularity and credibility.Thirdly,it puts forward convenient and easy-to-do scientific experiments to establish the authority of the product.Last but not the least,it strengthens trademark anti-counterfeiting to prevent counterfeiting and infringement.Secondly,on the basis of understanding the types of modern blood-tonifying drugs and the marketing strategies used by merchants,from the perspective of body,medical treatment and gender,the characteristics of the times and traditional factors contained in blood-tonifying drugs are further analyzed.The first is based on the shaping of the individual's body by the state,and discusses the role of modern blood-tonifying drugs in the construction of national consciousness.The advertisement of blood-tonifying drugs builds a close relationship between the body that nourishes the body and the prosperity of the country by describing the frailty of the modern Chinese.At the same time,in the movement to boycott foreign goods and promote domestic products,it successfully implanted patriotism.The second is that it can be found in the text describing the efficacy of blood-tonifying drugs.Among them,there is no lack of the phenomenon of combining traditional Chinese medicine nouns with Western medical thoughts,showing the re-creation of traditional knowledge.The Chinese people either support,criticize or judge,or hold a wait-and-see attitude to this distinctive blood-tonifying drug.The third is to pay attention to the relationship between modern blood-tonifying drugs and women's lives,which is mainly reflected in two aspects,namely:the shaping of women's health concepts and the continuation and change of traditional fertility culture.The blood-tonifying drugs conveyed that health can be acquired through nourishing the body,thus shaping the women's health concept at that time,making them think that health is a beauty,health is happiness,and health is a fashion,which in turn stimulates the female group to pursue a healthy lifestyle Initiative and the desire to buy blood-tonifying drugs.In addition,the behavior of advocating women of childbearing age taking blood supplements to prepare for pregnancy and to give birth to a healthy next generation have two important aspects.On the one hand,it continued the concept of lineage succession.on the other hand,this kind of responsibility that originally belonged to the family rose to the national level.It hindered the liberation of the female body,to say the least.Through the elaboration and analysis of these three perspectives,it can not only present the history of blood-tonifying drugs itself,but also show that blood-tonifying drugs play a role in the cultural construction of changing people's concept of disease and life.It can be said that the popularization of blood-tonifying drugs in modern Chinese society is not only the success of merchants' marketing strategies,but also the result of the combined of modern society and traditional culture.