Study On The Differentiation Strategy Of West China Medical Group

The doctor group is translated by the "Medical Group" in the European and American countries.The medical profession in many developed countries and regions in the world has this form of organization and practice.It can also be called "doctors practicing group" or "doctors practicing organization".Hospital asset management Co.,Ltd.set up the "Huaxi doctors group",with a view to providing talents with reserve,expanding the new hospital mode of the industry,and promoting the reform of the medical system.In the process of development,Huaxi Medical Group has made full use of competitive strategy,platform strategy,market segmentation strategy and so on to realize the differential operation of Huaxi Medical Group.The development strategy of Huaxi Medical Group is based on the differentiation strategy,and is committed to the innovation of the medical group within the system.This paper makes a comparative study of Huaxi Medical Group and China's internal,external and American Medical Group,compares the similarities,differences or improvements between Huaxi Medical Group and them,and explores the improvements of Huaxi Medical Group as a medical group within the system.This paper summarizes the current situation of the development of Huaxi doctor group in terms of the relationship between Huaxi doctor group and Huaxi Hospital and its own governance structure,summarizes its development mode by comparing it with the strategic development mode of doctors group inside and outside the system,summarizes its operation mode by comparing it with the strategic operation mode of foreign doctors group,and explores its differentiated development path and characteristics by analyzing the differences of Huaxi doctor group The operation mode of differentiation strategy,from platform management,talent management,market operation and other aspects,explores the implementation of differentiation strategy of Huaxi doctor group,and analyzes the causes of the problems from internal and external aspects.Finally,suggestions are put forward for the development of the differentiation strategy of Huaxi doctor group: accelerating the system differentiation reform of Huaxi doctor Group Medical Association platform;promoting the market operation scheme of the Medical Association platform.By making up for the deficiencies,the future development of Huaxi doctor group is bound to be highly market-oriented in operation,specialized in management and refined in business,and it will become an excellent doctor group in the whole central and western regions and even the whole country.