Research On The Development Strategy Of Tibetan Medicine Culture Tourism In Tibet Autonomous Region

As the national economic level improves,the people's life and consumption patterns are transformed.People's attention to health has become increasingly prominent,and the demand for health services has also increased.Healthy tourism with content of relaxation,health care and health care has been welcomed.Located in the Tibet Autonomous Region of the Qinghai-Tibet Plateau,due to its special geographical conditions,the natural environment is unique and has abundant tourism resources.Geothermal hot springs,plateau glaciers,woodland valleys,folk customs and other geographical colors are distinct.Among them,Tibetan medicine culture,as an important characteristic resource in Tibet,has unique conditions for integration with other kinds of resources,forming a versatile health and tourism service project.In recent years,Tibet's characteristic resource advantages have continuously shifted to industrial advantages.Tibet has developed special industries such as Tibetan medicine,tourism and specialty foods,and has become an important driving force for economic development.In order to realize the concept of innovative and coordinated development and promote the development of characteristic industries,the whole region has already developed and inherited Tibetan medicine culture as an important work content,and the Tibetan medicine and cultural tourism project has gradually attracted attention.This paper takes the healthy China strategy as the research background,and takes experience economics theory,regional and spatial theory,and global tourism theory as the theoretical basis.Based on the investigation of Lhasa and Naha districts in Tibet,this paper systematically sorts out the utilization of Tibetan medicine cultural resources,natural and humanistic tourism resources in the Tibet Autonomous Region.Moreover,by consulting a large number of literature materials,experts in resource-related fields,lay the foundation for the development of scientific and effective development strategies.In the study of the development status of Tibetan medicine culture tourism,it summarizes the various shortcomings in the current development stage,including low resource integration,in-depth cooperation between industries,lack of brand advantage,insufficient propaganda,and lack of infrastructure.Combined with the questionnaire survey,this paper studies the tourist's purpose and willingness to analyze the tourists' preferences.According to the characteristics of advantageous resources and development prospects in various regions of Tibet and the innovative development model,this paper proposes to integrate the characteristics of the characteristics,to position the theme of tourism products,and to increase the development ideas of Tibetan medicine culture tourism service projects.Finally,the article explores the countermeasures and suggestions for the development of Tibetan medicine cultural tourism projects in the Tibet Autonomous Region from the aspects of exerting government functions,deepening cooperation among industries,enhancing brand awareness,and improving security mechanisms.In order to create a characteristic healthy tourism development model that can fully utilize the advantages of resources and meet the needs of tourists.The article hopes that on the one hand,it can promote the inheritance and spread of Tibetan medicine culture,on the other hand,it will promote the tourism economic growth of the Tibet Autonomous Region.At the same time,it provides reference for the development of health tourism resources in other regions.