Report On Information Production And Credibility Based On Health WeChat Public Accounts

With the improvement of people's living standards and the intensification of social risks,health has become a topic of public concern.With the development of technology and the rise of social networks,in the era of media scarcity,the information production model of "filtering and publishing first" has gradually evolved into the production and distribution of information "filtered first and then filtered".However,it faces the situation that the main body of information is generalized but difficult to audit,and the information exchange is convenient but more fragmented.At the same time,drug advertisements,false publicity,and consumer culture has made the medical and health information environment worse.Individuals have to spend a lot of time and energy to find reliable information from the vast amount of content information.In response to the above situation,this survey attempts to understand the picture of health information that people are exposed to every day.What is the health information environment of ours and the quality of the information.The public's awareness of the health information and the receiving habits,and what forms and factors are more recognized and trusted.At the same time,how the content of the Health Public Accounts is produced,how the health concepts of the producers behind the content affect their followers.In order to solve these problems,the content of the health account information is analyzed to measure the credibility of the information content.Use interviews to gain an in-depth understanding of how health accounts account for self-positioning,content production,dissemination,and ongoing operations.And use the questionnaire to understand the public's trust in the health information on the WeChat public platform.The survey found that the WeChat public account is an important source of people's access to health information,and more attention to content that is highly practical and close to each other.At the same time,in order to improve the professionalism and credibility of content,the number of health-based WeChat accounts that adopt peer review mechanism for content is increasing.However,the choice and grasp of content professionalism and communication traffic in the current new media environment is an important problem that current health science needs to face.Efforts to improve the public's scientific literacy and media literacy,and jointly create a more high-quality and reliable information environment,in addition to relying on the company's own self-discipline and responsibility,there is a need for a third-party evaluation system to promote the sound development of the information environment.We will learn from the experience and achievements in the credibility assessment of foreign websites in a timely manner,and establish an independent evaluation system based on the public health conditions,cultural concepts,media environment and other factors based on the opinions of many parties.