The Influence Of Hospital WeChat Public Number On The Structure Of Health Communication

In the 2015 government work report,it was clearly stated that “To build a healthy China”;in 2016,the Central Committee of the Communist Party of China issued the “Healthy China 2030 Planning Outline”;in 2017,the implementation of the “Healthy China” strategy has been written in the 10 th In the report of the Nine National Congresses.As a new product,the emergence of the hospital WeChat public account has changed the traditional methods of diagnosis and treatment,opening up a new way of interaction for the communication between medical staff and patients.Based on the reading of the literature,based on the structural relationship between the two sides,the content of communication and the effect of communication,the four direct hospitals in Henan Province—the first,second,third and fifth of Zhengzhou University The affiliated hospitals used the questionnaire survey and interview research methods to explore the impact of the hospital WeChat public number on the structure of health communication.Through the use of the hospital WeChat public number to analyze the communication,dissemination content and communication effects between doctors and patients,and find out the problems that need to be solved,which have certain problems in improving the quality of medical services and alleviating the current difficulties in medical treatment and the tension between doctors and patients.Practical significance.Through investigation and analysis,it is found that the influence of the hospital WeChat public number on the structure of health communication structure is mainly reflected in the following three aspects.First,the impact on communication between doctors and patients: 1.Using the new media platform to open up the gap between doctors and patients The new way of interaction has eased the tension between doctors and patients.2.Through the hospital WeChat public number and Zhihui Medical,patients have more informed consent to a certain extent.3.Due to the use of the WeChat public account,the phenomenon of asymmetry between doctors and patients has improved.Second,the impact on the content of the communication: 1.The content of the hospital WeChat public number is more abundant and diverse than before.2.The audience has personalized content for their needs.3.Accurate positioning,especially for differential transmission.Third,the impact on the effect of communication: 1.The propagation of one-way degree becomes two-way communication,enabling patients or their families to feedback information and make comments or suggestions.2.Due to the inconsistency in the age,geography and cultural level of the audience,the information gap has been increasingly strengthened.