The Enlightenment Of The Development Of Medical Tourism Service Industry In Korea

Medical tourism is a kind of tourism mode that combines tourism and health service.Now this new medical tourism mode has become a new economic growth point of tourism.According to the latest report "2017-2023 global opportunity analysis and industry forecast"released by the United States joint market survey,the global medical tourism market value in 2016 has reached $61.72 billion,while it is expected to reach $165.345 billion by 2023.The annual compound growth rate of the global medical tourism market will reach 15%between 2017 and 2023.According to the world health organization(who),by 2020,the medical and health-related service industry will be the world's largest industry,while the tourism and leisure tourism service industry will be the second largest industry.Combined,the two services account for nearly a quarter of the global GDP.Therefore,it can be predicted that the future medical tourism market will have vast development space and huge growth potential.The research purpose of this paper is mainly by analyzing the present status of medical tourism market in Korea,South Korea,the influence factors of medical tourism product purchase requirements analysis,find out the key factors which restrict the development of the medical tourism industry,and find consumer preference information in the micro level,for the better development of medical tourism services offer some Suggestions.Based on the above research purposes,this paper mainly studies the following contents:chapter 1 introduction,this part mainly introduces the research background and significance of this paper.The second chapter is the definition of concept and the analysis of theoretical basis.Chapter 3 is the current situation of medical tourism service between South Korea and China.This part focuses on three aspects:the current situation of medical tourism market in South Korea,China's medical tourism market,and comparative analysis of the development of medical tourism between South Korea and China.The fourth chapter is empirical analysis.Firstly,the main influencing factors of the purchase demand of Korean medical tourism products are analyzed from a theoretical perspective,and then relevant studies are conducted in the empirical part using descriptive analysis,differential analysis and cross-sectional regression analysis.This paper analyzes the main factors influencing consumers' purchase of medical tourism products in South Korea from the qualitative and quantitative perspectives,and hopes to provide effective Suggestions for the future development of medical tourism service market in South Korea and China.The fifth chapter is the research conclusion and enlightenment.The innovation of this paper mainly lies in the innovation of research method,which is seldom used in previous studies to analyze the factors influencing the purchase demand of medical tourism products in South Korea by using a well-designed questionnaire survey.This paper uses questionnaire data to analyze the main factors influencing consumers'purchase of medical tourism products from three aspects:descriptive analysis,difference analysis and regression analysis,which is innovative to a certain extent.The deficiency of this paper is that using the questionnaire data may not be accurate and comprehensive.Due to the insufficient distribution of survey sites,there is a certain degree of survey error.All in all,the research in this paper can still provide some basis for decision makers.