The A Company's Mobile Medical Marketing Channel Opimization Research

Associated with a China's Internet 3.0 era coming,China's Internet penetration increased year by year,also gradually entered the field of health care,so the medical model in China is also in constant evolution,from the Chinese traditional medical model transformation to the mobile medical model is the topic and more and more warm.Is well known that Baidu,Tencent,and other famous electrical traders have also moving their own business to the mobile medical fields,that means a period of time in the future,mobile medical market seen as the new blue ocean will be widely developed,its scale and potential will be amazing.As the domestic earlier entered into the field of mobile medical company,A company has the size and money solid background.Its own huge advantage in the field of electricity and the vast majority of users in the internet.A company became one of the first to open in the "Internet + medical pattern" representatives to test the ways of mobile medical fields.A company has the online to buy medicine,electronic prescription system,the development and maintenance of the large customers,ecosystem and other marketing channel,although they have some progress but overall is still not enough mature and stable,and its potential in the field of business and significance is very huge,still need to in-depth analysis of marketing channel mode,the advantages of channels carry forward at the same time decisive change weak channel marketing model.In the field of innovation,A company still need to keep pace with The Times,constantly introduce innovative proposal and open up the new valuable channels.In this research,based on the exploration of emerging industries,the mobile medical market,both at home and abroad and the development present situation analysis.Combined on the research and analysis of the marketing channel,based on classical analysis model,such as SWOT analysis in-depth development present situation and found the problem,A company is looking for its future development direction of marketing channel,the analysis of A company of effective marketing channel optimization scheme,for the future development of A company and contribute to the drive of the whole mobile medical industry.