Research On The Development Strategies Of Deer Industry In Shuangyang District Of Changchun City

Changchun Shuangyang district is the main feeding area of sika deer,accounting for about 85% of total amount in Changchun about 50% in Jilin province,and the deer industry is a special advantageous industry of Shuangyang district.Deer breeding industry in Shungyang district has been developing steadily in recent years,but much more work still needs to done to promote development and increase income and besides there are still some difficulties in the development.Therefore,the countermeasures need further study to promote the development of deer industry in Shuangyang District.Based on the literature review of deer industry and the field visits to the sika deer industry breeders,deer products processors and sellers,the paper made in-depth study on the current development of deer industry in Shuangyang district,analyzed its advantages and problems and the factors restricting the deer industry development,and hence put forward countermeasures and suggestions and security measures to promote a healthy and sustainable development of deer industry in Shuangyang District.It is concluded that has the following factors are restricting the deer industry development in Shuangyang District: low degree of the scale,imperfect supporting service system,the lack of deep processing,non-prominent brand characteristics,unstable deer industry revenue,lower quality of breeders,poor product development capabilities,unstable price and the high production cost.The paper put forward some countermeasures to promote the healthy and sustainable development of the deer industry in Shuangyang District from the perspectives of strengthening the training of farmers in large scale and improving the supporting service system,encouraging the innovation of processing product and brand building.Overall,this paper provides a reference for Deer Industry development in Shuangyang District.