Research On Business Model Problems And Solutions Of HC Internet Platform

With the wide adoption of Internet technology,the reorientation of the interest chain has led to a huge change in the industrial structure.The so called industry giants have been replaced by the upstarts of the business model innovation industry.Start-up companies in the industry are able to survive through continued optimization or customized business model development.The subject of this article HC Company was established in 2015.It is a start-up Internet platform company that aims to provide platform trading,market information,warehousing logistics and other services for the fisheries industry chain.As an important part of large-scale agriculture industry,fishery is a traditional industry.The birth of HC Company and the favor of the capital market show that the business model based on the Internet platform will have an impact on the pattern of interest in large-scale agriculture.Unlike Internet giant BAT,the main target of HC's services is fisheries companies and not individuals.Therefore,a research to analyze optimization of HC's business model is going to be very useful for the business models based on the Internet platform not only in large-scale agriculture but for all commodity industries,especially in industries where the business enterprises are the main customer.Based on the nine major elements of the classical business model,this article conducts a comprehensive analysis of the existing business model of HC Company through literature research methods,interviews,qualitative and quantitative analysis methods.The analysis conclusion presents the deficiencies in the operation of HC Company.Mainly focusing on the instability of revenue streams,unsound distribution channels,lack of key activities competitiveness,unclear value proposition,etc.,corresponding optimization recommendations are given for the issues.At the same time,the company's existing resources from the organizational structure optimization,management system optimization,information technology support,human resources protection and other aspects of the proposed strategy are also presented.In today's global economic integration,if companies want to continue to survive and develop,they need to adjust,optimize or even break the original business model more frequently.Therefore,the continuous research and optimization of business models of enterprises will Iead towards a sustainable development in the ever-changing market environment and fierce competition.This article aims to provide a useful reference for the sustainable development of fishery Internet platform related companies in China through an empirical analysis of the business model of HC company.