Research On The Development Of Xiangshan Fishery Culture Tourism

This papermainly studies the development of mountain fishery culture tourism.Through questionnaires,literature review and other methods,it deeply excavates the fishery culture tourism resources.In view of the current situation of fishery culture tourism development,it analyses the supply of market resources.In the form of on-the-spot investigation,we can deeply understand the expectation and improvement of tourists for the development of fishery culture tourism,integrate Xiangshan's own characteristics into the local natural and cultural landscape,design a fishery culture tourism market that is in line with most tourists' favor,and improve the tourism economy of Xiangshan.By consulting the literature,the tourism resources of all regions of the target mountain county are sorted out and integrated,and the fishery culture is defined.At the present stage,the popularity of fishery culture is low,with regional restrictions,and the development of fishery culture tourism is uneven.Xiangshan fishery culture tourism is in the exploratory stage,facing many challenges and problems.This study provides theoretical support and development suggestions for the future development of Xiangshan fishery culture tourism,only for reference and decision-making,but also for other coastal areas to provide reference.This paper takes Shipu Town in Xiangshan as a case study of tourism development in this paper.Through on-the-spot investigation and literature reading,the tourism resources of Shipu Town are summarized and sorted out.At the same time,the existing development mode,geographical location,surrounding ecological environment,market capacity of tourist sources,marketing promotion mode and policy advantages of Shipu Town are analyzed.The results show that as a coastal city,Xiangshan County is also across the sea from Shengsi County,Zhoushan.Its fishery culture tourism resourcesare no less than Xiangshan County,which is under great pressure of competition.It is easy to cause homogeneity of tourism resources,monotonous development model and one-sided marketing promotion.Therefore,it is urgent to develop its own characteristic fishery culture tourism market in the development of fishery culture tourism market.