| The consumption of meat products in our country is diversified and multi-level,emphasizing the health and nutritional value,and the consumption of featured livestock products is increasing year by year.With the consumers’ awareness of the nutritional value of rabbit meat,more and more consumers began to increase the consumption of rabbit meat products,and the rabbit industry gradually developed into a regional characteristic agriculture industry.Yilong as an important rabbit breeding base of industry of Sichuan province,traditional rabbit breeding and scale,the local industry development,increasing farmers’ income,attract tourist consumption plays an important role,the government also formulated a series of policy support Yilong rabbit industry development.But in recent years,as a result of rising demand and the market is growing slowly aquaculture supply market weakness,rabbit breeding with falling profits,traditional breeding way already can’t meet the requirement of the modern breeding,needs to upgrade the rabbit industry supply side adjustment,strengthening the brand construction,enhance market competitiveness.Therefore,this study analyzes the present situation and problems of the tuilong rabbit industry and puts forward some Suggestions for development countermeasures to provide reference for the development of characteristic agriculture.This paper firstly explains the related concepts,based on the agricultural industrialization and agricultural industry chain theory,analyzes the development conditions and current situation of the Yilong rabbit industry.Secondly,respectively from Yilong rabbit production,processing and market three stages,its existing problems,and were summarized production problems include small farming scale,rudimentary facilities behind,low level of management;Don’t feed nutrition science,disease control and prevention consciousness,poor conditions,raising economic benefit is low,the new management organization development lags behind,the modern management pattern is not perfect,environmental pressure increasing,etc.;The problems in the processing stage include the short industrial chain,the lack of deep processing,the lack of product innovation,and the weak brand construction of the rabbit products.Problems including market price fluctuations large product market phase,transition depends on the local market,business model of a single,lack of brand development,product quality is uneven,lack of industry standards,farmers against market risk ability weak and so on.Propose specific policy Suggestions for the above problems.The production phase proposal includes innovative diversified business models and expanded cultivation scale.Strengthen equipment renewal and technical training,and increase special incentives and subsidies;we should pay more attention to ecological and green breeding and raise added value of rabbit products.The proposal includes extending the industrial chain and promoting deep processing;update processing equipment and strengthen product innovation;strengthen the leading enterprises and strengthen the driving effect.The market phase proposal includes the cultivation of rabbit product consumption concept,actively expanding the surrounding market;Broaden marketing channels and focus on brand building;We will strengthen the role of trade associations and raise standards for breeding. |
