Research On The Improvement Of Forestry Production And Management Under The Background Of Internet

China is still in the transitional stage from traditional forestry to modern forestry.In the transitional period,China urgently needs to use the " Internet+traditional forestry" model to carry out forestry informatization and promote the transformation of traditional forestry industries through informationization.This paper discusses how to use the Internet to solve the current low enthusiasm of forest farmers' production and management in the context of current "re-eco-efficiency,social benefits,and light-economic benefits" of China's forestry development,promote scientific development of forestry,and meet people's ecological benefits to forestry in the current economic development level.And the growing demand for social benefits.From the standpoint of forestry farmers,this paper uses four districts and counties in Hunan Province as the study area,collects data through questionnaires,and uses a quantitative method to statistically analyze the collected data.This article first introduced the survey area and the basic situation of forestry,and pointed out that the main problems in forestry production and management are the irrational structure of forest products,difficulty in large-scale operation,high transaction costs,and poor distribution channels,causing the above problems.The main reason is that the conflict between forestry development small-scale production and large-scale market is outstanding,and the market information of forest products is asymmetric;secondly,the samples are classified according to the size of the sample forest farmer's operation,and the classified sample data are analyzed separately.It is found that forest farmers have improved the Internet."Evaluation of forestry production,operation and management" is related to the scale of forest farmers' operations.Large scale of business operators have evaluated "Internet's role in improving management of forestry production,operations and management" as compared with general farmers with small scale of operations;finally,through structural equation model analysis,The factors that have a significant impact on the "Internet's role in improving the management of forestry production,operations and management" and their importance are derived.The ranking of the seven impact factors from high to low is:the role of the use of the Internet in increasing the sales of forest products,the role of expanding the scale of forestry production and operations,the role of increasing forestry revenues,and the role of shortening the sales cycle of forest products,The role of increasing the sales price of forest products,the role of forest product varieties,and the cost reduction of forest management units.The conclusions of this paper are as follows:(1)Forest farmers of different operating scales have different opinions on the evaluation of " the role of the Internet in improving the management of forestry production,operation and management ";2 the effects of Internet applications on different aspects of forestry production,operation and management are different.It also proposes corresponding countermeasures for reaching conclusions:1 The method of simply increasing forest farmers' operating area is not desirable,and the scale effect can be expanded by increasing the degree of organization of forest farmers.2 Forestry farmers should reasonably understand the Internet in the process of forestry production,operation and management,rationally allocate Internet resources,and apply the Internet in different aspects of forestry production,operation and management to play an improvement role.