Study On Optimization Of Marketing Strategy Of China F Airlines

With the continuous development of China's social economy and the improvement of people's living standards,people put forward higher requirements for the comfort,safety and rapidity of the means of transportation.Airlines are the enterprises that meet the market demand.At present,there are more than 20 passenger and freight airlines and low-cost airlines established in succession in China.With the impact of high-speed rail network,for the current limited air transport market,the competition among airlines is extremely fierce.How to accurately recommend the right price and products to the customers(passengers)in the right time,improve customer loyalty,tap potential customers in the market,and improve the company's profit level are the problems that most airlines need to solve.In this context,it is of great practical significance to explore the marketing strategies of aviation enterprises and improve their competitiveness in the market.This paper takes f airline's marketing strategy as the research subject,through the investigation of the industry background,development environment,the marketing situation of related enterprises and airlines,and with the help of STP and 4P theory,makes a systematic study and analysis of F airline's marketing strategy,so as to put forward f airline's marketing concept,marketing strategy and marketing strategy in the current aviation market environment Finally,it puts forward optimization suggestions on marketing concept,market planning,brand strategy and other aspects.This paper aims to provide methods and ideas for F airline to improve its marketing strategy.In the structure of the article,the first chapter is mainly about the research background and significance;the second chapter is about the introduction of relevant theoretical basis;the third chapter is about the analysis of F airline's marketing environment;the fourth chapter is about the current situation of F airline's marketing strategy;the fifth chapter is about the analysis and research of the existing problems of F airline's marketing strategy;the sixth chapter is about the problems The seventh chapter is the main conclusion and Prospect of this paper.