Research On Service Marketing Strategy Of N Airlines

In recent years,along with the continuous upgrading of passenger travel demand,the widespread use of Internet technology and the evolution of airline competition,the domestic air passenger transport market is experiencing unprecedented changes in supply and demand,and the traditional marketing and management model of airlines has become more difficult to adapt to the changing needs of the market.As a full-service airline,N Airlines can only adapt quickly to changes,promote marketing changes and transformation,and improve its The only way to win the future market and compete favourably is to quickly adapt to changes,promote marketing change and transformation,and improve its service marketing.This paper takes N Airlines as the research object and uses marketing theory to firstly analyse the current situation of air passenger service marketing strategy and the competitive environment by reviewing the literature,and then sort out the current service marketing strategy of N Airlines according to the7 P theory,and summarise a number of existing problems.Secondly,the AHP model of the problematic factor system was constructed,and relevant experts were organised to rate each influencing factor in the judgment matrix,and after passing the consistency verification,the influencing factors were ranked according to their weights,so as to further screen out the key influencing factors.Finally,based on the actual situation of the case company,reasonable suggestions were made for the identified key influencing factors.It was concluded that the company could promote the improvement of its service marketing strategy and enhance its competitiveness through three improvement solutions of enhancing product differentiation,improving brand characteristics and increasing service process satisfaction,and corresponding safeguard measures were formulated to ensure the smooth implementation of the service marketing strategy.Through this study,it not only provides ideas for N Airlines to solve the current service marketing strategy problems,but also serves as a reference and reference for similar types of enterprises to improve their service marketing,which has certain guiding significance.