Research On The Development Strategy Of Zhejiang GS Group

In recent years,under the influence of national policy regulation,Sino-US trade war,Period and other factors in the world economy,the driving force of the entire construction market has declined.Steady progress,steady progress to good,steady progress to excellent will become the guiding ideology of the construction industry in a certain period in the future.At the present stage,most construction enterprises in our country are still characterized by labor-intensive,low technology content and extensive development.Under the new normal economic situation,the future of construction enterprises is worrying,especially the state-owned enterprises in construction enterprises,which will be more severely impacted due to the restriction of enterprise system.It is urgent for construction companies to find directions,adapt to the current situation,and quickly establish core competitiveness.As a state-owned enterprise,Zhejiang GS Group also has various development problems.In order to adapt to future adjustments,it is necessary to explore Zhejiang GS Group’s sustainable development path and corresponding strategic planning.The thesis takes Zhejiang GS Group’s development strategy under the new normal as the research object,and forecasts the development prospect of the construction industry under the new normal by studying and analyzing the current development situation of the domestic construction industry.According to the demand of the prospect and the actual situation of Zhejiang GS Group,based on the comprehensive application of EFE,IFE,SWOT and other analysis model theories,the thesis puts forward Zhejiang GS Group’s future development strategy and safeguard measures,and provides practical cases for the strategic thinking and research of construction enterprises with the same characteristics through the research in the thesis.The research route of the thesis follows the whole process theory of enterprise strategic management.With the idea of "theoretical basis-raising problems-analyzing problems-solving problems",it adopts the methods of literature research,comprehensive analysis,interview and analysis tools to make in-depth analysis and summary of Zhejiang GS Group’s development strategy under the new normal.It puts forward the development strategy of Zhejiang GS Group’s business level and management level.At the same time,it puts forward the safeguard measures at the organizational level,business level,modernization level and strategic performance level according to the development strategy,which can provide reference for other construction companies’ strategic management.