Financial Diagnosis Of Airchina

In recent years,China's air transport industry has achieved great development,but the development of air transport enterprises is not entirely smooth sailing,some aviation enterprises even appeared serious financial crisis.In order to ensure the healthy development of air transport enterprises,it is necessary to systematically analyze the financial management status,so as to find out the financial management problems and improve them in time.This paper takes Air China as a case,based on the Harvard analysis framework,with the help of literature analysis,case analysis,comparative analysis and other methods,combined with the relevant theory of financial diagnosis,using the relevant methods of financial diagnosis,analyzes and diagnoses the financial situation of Air China,and puts forward targeted financial management improvement suggestions.This paper has achieved the following results: firstly,based on the Harvard analysis framework,this paper makes a financial diagnosis of Air China,and uses Du Pont analysis and factor analysis to conduct a comprehensive analysis of Air China's financial situation;secondly,through the analysis and diagnosis of Air China's financial situation,it finds out the main problems in China,mainly reflected in the poor quality of accounting information Finally,this paper puts forward several suggestions from the aspects of improving the quality of accounting information,improving the level of financial decision-making,controlling financial risks,actively promoting innovation and diversified development,continuously improving the growth ability of enterprises,and designing financial management risk mitigation plans in advance Finally,it puts forward some suggestions for the improvement of Air China's financial management.The research results of this article can directly promote the optimization of the financial management level of the case enterprises,and the ideas,methods and results formed in the research process also provide useful reference for other similar enterprises to conduct financial diagnosis research.