Research On Service Industry Development Of Automobile Manufacturing Industry And Its Effects

Manufacturing servicizing refers to the integration of manufacturing and service industries,that is,through the input and output of service elements,the manufacturing industry will eventually upgrade enterprises in the value chain.Servicizing is a future development trend of manufacturing enterprises.As one of the pillar industries of China’s economic development,automobile manufacturing is still in a low-cost and low-price competition.Service-oriented development is an important way for automobile manufacturing to get out of its predicament.Therefore,in order to get rid of the existing competition situation,the automobile manufacturing industry must extend to the upstream and downstream of the automobile manufacturing service value chain.This paper adopts a case study method to select Great Wall Motors,a representative enterprise in the automobile manufacturing industry,as a case company,explores the path and effects of the service development of the automobile manufacturing industry,and analyzes the advantages and advantages of the service development of the enterprise Disadvantage.This article first introduces the history and current status of Great Wall Motor’s service development.Secondly,it introduces Great Wall Motor’s path of service development from the perspective of input service and output service,followed by four aspects of brand value,company performance,technological innovation and tax burden.The aspect analyzes the effect of the Great Wall automobile service development,and finally analyzes the advantages and disadvantages of the Great Wall automobile service development.The conclusion of this article shows that Great Wall Motor has achieved certain results in both input service and output service,and the company has improved its brand value through service.It has achieved significant results in technological innovation,but from the perspective of corporate performance and tax burden,Enterprises still have certain deficiencies in the process of service development.