Research On Cultural And Creative Product Design Of Hankou Commercial Museum Based On Five Dimensional Representation

The museum is not only a public institution that provides cultural knowledge education for the general public,but also a collection and display place for historical collections and cultural heritage.The development of cultural and creative products is a powerful measure to stimulate the vitality of the museum,seek survival and development,and highlight the brand image.In recent years,from national museums to local cultural and cultural institutions,various cultural and artistic institutions have rushed to join the cultural and creative industry,and various cultural and creative products have blossomed everywhere,providing multiple choices for enriching modern life and meeting the spiritual and cultural needs of the people;developing museums The effect of product creation on the economic and social benefits of cultural and cultural institutions has gradually become prominent.Although on the whole,the current development prospects and status of the domestic museum cultural and creative industry are good,and some gratifying achievements have been made;however,the convergence of product design,the lack of regional cultural characteristics,and the lack of brand personality have also become museum cultural issues.Create outstanding issues in the product development process.How to base on the unique cultural genes of the museum itself and combine the psychological needs of today's consumers to develop cultural and creative products that have both artistic aesthetics and practical functions and distinctive brand personality,so that the audience can touch and feel the local people The unique historical culture and traditional skills have become a realistic problem for designers of cultural and creative products in museums.Hankou Commercial Museum is a private museum invested and developed by Wuhan Zall Holdings Co.,Ltd.It is located in the square of Hanzheng Street,North of Hankou,with an exhibition area of over 3,000 square meters.As the only museum in Hubei Province that records the history of Hankou's business development,it is an important window for displaying the glory of Hankou's business history and continuing to write the future of Wuhan's business.However,due to the lack of adequate brand promotion,the museum's brand influence and popularity are currently low;relying solely on corporate funding support and lack of innovative profit models such as cultural and creative product development have made the museum's survival difficult and social response sluggish.Based on the collection of relevant theories and typical cases at home and abroad,this article summarizes and sorts out the museum's cultural and creative product design techniques that represent the five-dimensional representation of "people","things","things","land" and "environment".On this basis,it focuses on Hankou The cultural and creative product design of the commercial museum is explored and practiced,and it is hoped that through the development of a series of creative products that match the advantages of the collection,it will provide a unique development path for it.