Research On The Value Creation Path Of Haier Group’s Acquisition Of General Appliances

With the rapid development of science and technology in China,the development of science and technology makes China’s manufacturing industry need more core and competitive production technology.Although China’s manufacturing industry is a big manufacturing country in terms of production scale compared with other countries in the world,its manufacturing level and manufacturing technology are in the middle of the world,and it lags behind in technological innovation,which leads to the bottleneck of China’s manufacturing industry in the process of rapid development.In recent years,China has always wanted to become a manufacturing power that can lead other countries in the world in terms of technology level.At present,many enterprises choose to conduct mergers and acquisitions of enterprises in developed countries in order to quickly acquire core technologies in the industry,occupy overseas markets and enhance enterprise value.Therefore,it is of great significance for Chinese manufacturing-related enterprises to study the path of transnational mergers and acquisitions to create enterprise value in the future in order to enhance enterprise value,promote the process of enterprise globalization and improve the overall level of China’s manufacturing industry.Based on the relevant theories of value creation of transnational mergers and acquisitions,this paper adopts the research method of combining empirical research and case analysis,USES the enterprise value assessment method and reads a lot of domestic and foreign literature to find out how Qingdao Haier creates value through mergers and acquisitions by taking the acquisition of general household appliances by Qingdao Haier as an example.First of all,this article first to Qingdao Haier M&A general electronics background of mergers and acquisitions,mergers and acquisitions motivation and M&A process is analyzed,and then according to the result of M&A activity of can carry on the analysis of the influencing factors of enterprise value creation,specific preparation process from mergers and acquisitions,mergers and acquisitions activity after the transaction process and merger and acquisition activity of enterprises on the consolidation process,from the three aspects to conduct a comprehensive in-depth analysis of specific process of M&A activities create value for enterprises and transnational merger and acquisition activity impact on Qingdao Haier enterprise value.Before the merger and acquisition,during the preparation for the merger and acquisition,Qingdao Haier selected the payment method suitable for the enterprise and the target enterprise that is suitable for the development of the enterprise and complementary to the enterprise by combining the enterprise’s own development strategy and its own advantages and disadvantages.After the completion of the merger and acquisition activities,Qingdao Haier actively promotes the integration activities of both sides of the merger and acquisition to give full play to the synergistic effect achieved by the enterprise through the merger and acquisition activities,so as to realize value creation through the synergistic effect of the merger and acquisition.Finally,this paper evaluates the enterprise value by using cash flow discount and market added value,and concludes that the merger and acquisition activity has indeed improved the enterprise value of Qingdao Haier.Through a series of analysis and combing,summed up the Qingdao Haier M&A general electrical appliances the concrete path of the value creation,through in-depth analysis of these specific path,hope the home appliance industry in our country,in order to promote the enterprise value of the enterprise,promote the development of each enterprise globalization process and provide reference when implement cross-border M&A activity,so as to promote the overall level of manufacturing industry in our country.