A Case Study Of Qingdao Haier’s Cross-Border Acquisition Of Italian Candy

Since the reform and opening up in 1978,there has been a history of more than40 years.During this period,our country’s home appliance brands have also made great progress,and they have played a very important role in the international home appliance market.In recent years,every year The output of home appliances has always occupied the top position in the world.In the process of rapid development of home appliance companies,the Chinese government has accordingly issued many supporting policies for cross-border mergers and acquisitions,in order to enhance the strength and international competitiveness of local companies.Under these conditions,my country also has more companies trying to achieve their own development through cross-border mergers and acquisitions,which are usually reflected in the improvement of market position,the enhancement of research and development capabilities,and the increase of profitability.Before 2019,Qingdao Haier had several cross-border mergers and acquisitions,and the results were all very successful.Before Qingdao Haier acquired Italy Candy,it already had very rich and successful cross-border mergers and acquisitions experience,so this case was carried out.Analysis has very strong practical significance.This article selects the case of Qingdao Haier’s cross-border acquisition of Italy Candy on January 4,2019.First of all,this article sorts out the theories related to the performance of cross-border mergers and acquisitions,and uses this as the basis for the case analysis of this article.Secondly,it introduces the case of Qingdao Haier’s cross-border merger and acquisition of Italy Candy,including the introduction of both parties to the merger and the motivation of Qingdao Haier’s merger.The motivations mainly include exerting synergies,consolidating market position,improving strategic development and achieving economies of scale.Then,the performance of this merger and acquisition event was analyzed and evaluated from the perspectives of synergy and EVA.For synergy,the corresponding indicators were selected for comparison and analysis of the synergy of each issue;for EVA,accounting indicators were selected.Adjustments and calculations more truly reflect the wealth and value brought to enterprises by cross-border mergers and acquisitions.Finally,judging from the results,Haier has basically achieved synergies after acquiring Italy’s Candy,and this merger has brought great wealth to shareholders,and Haier’s profitability and market position have also been further improved.On the whole,Qingdao Haier’s cross-border M&A event was successful,and its rich cross-border M&A experience laid a certain foundation for this result.This article analyzes the successful case of Qingdao Haier’s cross-border merger and acquisition of Italy Candy,and provides empirical reference and theoretical support for other domestic appliance industry companies to implement global strategy and cross-border mergers and acquisitions.