Study On The Influencing Factors And Modeling Simulation Of Electric Vehicle Purchase Decisions Of Online Booking Car Owners

Electric vehicles are a green and energy-saving innovative product.In the current stage of excessive energy consumption,such a product is urgently needed to reduce energy consumption and drive economic growth,so electric vehicles have been valued and favored by various countries around the world.Since the development of the electric vehicle industry,the Chinese government has adopted a series of policies to promote the development of electric vehicles.Under the guidance of the government,major companies have also carried out research and development of electric vehicle technology and the construction of charging infrastructure.Although it has achieved results to a certain extent,the market share of China's electric vehicles is still very low.Many potential consumers are still on the sidelines of electric vehicles,and some consumers even show resistance to electric vehicles.However,more and more studies prove that consumers' purchase behavior of electric vehicles is the key to the successful diffusion of electric vehicles.It is of great practical significance to analyze the influencing factors and internal mechanisms of consumers' purchase behavior of electric vehicles.It is possible to know which factors hinder its development,so as to know which ways can promote consumers to purchase electric vehicles.At present,domestic and foreign researches on the purchase behavior of electric vehicles are mainly aimed at "consumers" in a general sense,and there is a lack of research on the purchase behavior of a specific group.In recent years,online booking car has developed rapidly as a new type of urban travel.The electrification development of online booking car has received great attention from the government,providing a breakthrough for the full electrification of passenger cars.Online booking car owners have the characteristics of short-to-medium distance and high cost sensitivity per unit mileage.The cost advantages of electric vehicles in the use process are more obvious for these consumers.Studying purchase decision behaviors of online booking car owners for electric vehicles can provide a theoretical basis for Chinese government departments to formulate relevant policies to promote the development of electric vehicles in the field of online booking car,guide the market segmentation of electric vehicles in China,and formulate differentiated promotion policies for different consumer groups,and ultimately the electrification transformation of China's transportation system.That have very important practical significance.In this paper,the background is first elaborated,and the related research on the purchase decision of electric vehicles is reviewed.Secondly,using grounded theoretical methods,on the basis of investigation and interviews,the text data collected by the interviews is processedto explore the influencing factors of electric vehicle purchase decisions of online booking car owners,and gradually refine the categories at all levels based on conceptual analysis.A theoretical model of "economy-motivation-situation" that influences online booking car owners' purchase decisions is constructed.The research results provide a theoretical reference for the electrified development of urban online booking car.Finally,based on the influencing factors of the purchase behavior of electric vehicles that are rooted,an agent-based model of purchase decision of electric vehicle for online booking car owner is established.This article divides the city into three levels for simulation,and obtains data through literature,statistical yearbooks,and public data,and obtains the simulation results of three types of urban scenarios in 2015-2040.We set different parameters with several major influencing factors,such as facility construction,full-time online car owners,government subsidies,technical learning rate and cruising range for comparative analysis.The main conclusions of this article are as follows:(1)According to the research principles of the grounded theory,the six main categories of economic incentives,product performance,publicity factors,psychological factors,supporting facilities,and policy scenarios have a significant impact on the purchase behavior of electric vehicle by online booking car owners.Through in-depth exploration of the internal influence mechanism,three influence mechanisms were obtained,namely "economy ?purchase","motivation ? purchase" and "situation ? purchase".(2)Regardless of the type of city,traditional fuel vehicles will gradually withdraw from the market.After a short "boom period",hybrid electric vehicles will withdraw from the market like fuel vehicles.Electric vehicles will be the future development trend of the automotive market.,Will eventually occupy the entire automotive market.(3)Owners of first and second tier cities are more willing to purchase electric vehicles as soon as possible,and they will realize full electrification of the online booking car market in2032;The adoption rate of electric vehicle by online booking car owners in third-tier cities is slower than that in first and second tier cities.They will achieve full electrification of the online car-hailing market in 2037;Online booking car owners in fourth-tier cities and below have the slowest adoption rate of electric vehicles,and will not reach 50% of the automotive market share until 2040.(4)The sensitivity analysis results of the three types of city online booking car owners with respect to charging infrastructure,full-time online car owners,government subsidies and cruising range are not consistent.The online booking car owners in the three types of cities are not sensitive to the technical learning rate.The electrified transformation of the online booking car rental market can be stimulated by accelerating the deployment of charginginfrastructure,encouraging full-time online booking car owners to purchase electric vehicles first,increasing the range of electric vehicles,and delaying the cancellation of government subsidies.(5)In the early stages of development,the scale,technical level,and infrastructure of electric vehicles are at a low level,so government subsidies are the main force driving the development of electric vehicles.In the later stages of development,technological levels and infrastructure will gradually replace government subsidies,become an important factor.The development of electric vehicles presents different levels at the same stage with the development of cities,and infrastructure in first-and second-tier cities will replace government subsidies more quickly.The thesis includes 42 figures,17 tables,70 references.