A Study On The Influencing Factors Of Chinese And Thai Passengers' Decision To Purchase Airline Services

With the continuous development of science and technology and transportation,aircraft manufacturing greatly improves the development of aviation industry,shortens the distance between countries,and at the same time,the exchanges between China and Thailand are increasingly close.With the acceleration of the process of global economic integration,the civil aviation industry of China and Thailand will show a more rapid development trend.With each additional aircraft,the aviation industry will increase nearly 100 employees on average.The number and scale of aircraft determine the demand scale of civil aviation talents in the two countries.In recent years,with the increasingly close exchanges between China and Thailand,the civil aviation market of China and Thailand has also been further opened,greatly increasing the demand for talents and aviation services.The development of the civil aviation industry mainly depends on the development of national tourism and economic development.The rapid development of tourism and economic exchanges will lead to the change of traditional concepts in the mode of transportation,and the choice of air travel will become more and more common,which will drive the vigorous development of the Civil Aviation industry.China and Thailand have also been trying to change from a "big civil aviation country" to a "powerful civil aviation country",and China and Thailand will continue to develop The number of civil aircraft is also increasing,and the scale of aviation department is expanding,so the demand of civil aviation people will also continue to rise.Based on a large number of literature and in-depth understanding,this paper summarizes and analyzes the air services selected by Chinese and Thai passengers through questionnaires.I find that the factors influencing Chinese and Thai passengers to choose to buy airlines are divided into external and internal factors.As for the external factors,the cleaning,specifications,security and promotion activities of airlines have a related impact on the choice of airlines.For the internal factors,the service quality of airline internal staff and consumers' purchase psychology affect consumers' purchase decisions.So the first part of this paper is the introduction,explaining the background and innovation of the topic,and providing research methods.The second part is about the demography theory,consumer purchase behavior related concepts,and search for relevant literature at home and abroad.The third part introduces the general situation of China Thailand airlines and issues questionnaires for statistics.The fourth part is a comparative analysis of the questionnaire,and summarizes the results.The last part is the conclusion of this study and gives the corresponding enlightenment.