Research On The Promotion Strategy Of Gongcheng Wenwu Temple From The Perspective Of Region-based Tourism

With the development of tourism industry,the era of mass tourism has arrived,and tourism has become a strategic pillar industry of economic development.Experiential tourism,cultural discovery and Region-based tourism tourism have become the new choice.Under this background,the small and medium scenic spot are badly in need of upgrading,seeking new development models,stimulating potential projects and improving competitiveness because of their weak resource base,single type of tourism product combination,lack of infrastructure and service facilities construction and limited space development space.As a famous international tourist resort,Guilin is rich in landscape resources,and the number of scenic spots is developing fast.Guilin's development on designing and innovative management lead the other resort's development in China.But Guilin is also facing a series of development problems under the new tourism background,especially for small and medium-sized scenic spots.As a representative small and medium-sized scenic spot in Guilin,Wen Wu Temple with an obvious cultural characteristic,is urgent for upgrading.This article takes the Wen Wu Temple scenic spot of Gongcheng Yao Autonomous County of Guangxi as the research object,and analyzes the root of its development problems and the strategy of upgrading and upgrading based on the perspective of the whole domain tourism.The article firstly analyzes the position and function of Gongcheng County in the whole Guilin tourism development.Secondly,through the analysis of the tourism competition and cooperation between Gongcheng and other counties in Guilin,the article concludes that in the perspective of the whole area tourism,the Wen Wu Temple should participate in the whole domain tourism competition with Gongcheng County as a whole,and put forward the promotion strategy of "small to big".In the macro scale,the strategy of building "National School Park" is put forward with the idea of "unbounded victory and boundary".In the medium scale,the core scenic space is expanded,the quality of the landscape is enhanced and the charm of the image of the cultural and military temple is highlighted.Inside the temple,the reform strategy is put forward.This research will also provide some reference value for other small and medium scenic spots that have not been developed yet in the context of global tourism development.The article is divided into four parts.The first part(first,second chapter),under the background of the whole domain tourism,defines the research direction and the scope of the research area,clarifies the research method and technical route,and lays the path of the foundation for the research.The second part(the third,fourth chapter),from the resources,location,service facilities and other aspects of the Gongcheng county tourism development potential analysis by the whole domain perspective,analyzes the lack of tourism service in thetourism circle of Gongcheng County,Guilin,presents the competing relations with the counties of Guilin in the county level,and determines Gongcheng's development opportunities and individual position in the whole tourism circle to provide a train of thought for the rapid development of Gongcheng's tourism.The third part(fifth,sixth chapter),analyzes the existing problems in Gongcheng and Wen Wu Temple scenic spots,and puts forward the strategy that promotes the scenic spots with "large exposing small" and "small reflecting large".The article emphasizes the enhancement and the design in Gongcheng tourism circle at macro,medium and micro levels.On the one hand,the article analyzes and researches strategy from macro to micro level which means that Wen Wu Temple should take part in the competition and cooperation of the whole county based on the county seat as a whole.On the other hand,the article analyzes from the micro to the macro level of planning promotion strategy that breaks the substantive boundary of the scenic area of the temple of Wen Wu Temple,puts the development strategy of the joint development and construction of the Wen Wu Temple scenic area and the Gong town forward,and builds the Grand Park of Gong Cheng national school.The fourth part(seventh chapter),based on the Guilin tourism circle in the whole area of tourism background,sums up and discusses the development and innovation in the Gongcheng County of Wen Wu Temple scenic spot-National Park concept.Meanwhile,this chapter states the deficiency and future research direction of this paper.