Research On Marketing Strategy Of Hisense Home Appliances In Kyrgyzstan

After joining the WTO,one of the important issues facing Chinese enterpr ises is how to adapt to the process of economic globalization,carry out transnational operations,and survive and develop on the platform of international competition.Since the reform and opening up,the Chinese home appliance industry,which has developed fastest and has the highest international competitiveness,has become one of the leading industries of the national economy after more than 30 years of development,and has achieved world-renowned achievements.As China becomes a global home appliance manufacturer,competition among Chinese home appliance companies is not limited to the domestic market,but is also expanding to compete in the global market.Therefore,correctly understanding the company's existing problems,analyzing the company's intern al and external environment,and then formulating the correct international marketing strategy and actively joining a new round of international competition are the main issues that Hisense Group should seriously consider and scientifically plan at present.As the Chinese government carries out the theme activities of "Services,Belt and Road,Construction,and Enhancing Enterprises' " Going Global ",enterprises are required to take the initiative to integrate into the country's" Belt and Road "construction.The South-East Asia Southeast Asia Radiation Center contributed.Central Asia is " the heart of the world's future political order." " Kyrgyzstan is an important node in China's One Belt One Road strategy.Hisense Group responds to national calls and actively expands the appliance market in Kyrgyzstan.Based on the integration of international marketing theory and marketing theory,this paper uses SWOT analysis tools to study Hisense's marketing strategy in the Kyrgyz appliance market.The first chapter of the thesis introduces the background significance and related research status of Hisense's development of the Kyrgyz appliance market,the ideas of the thesis and the research methods used in the thesis.The second chapter introduces the theoretical basis of this article.The third chapter is the marketing environment of Hisense in the Kyrgyzstan appliance market,including Hisense's sales and service series in Kyrgyzstan,the advantages and disadvantages of Kyrgyzstan's home appliance market,the opportuni ties and threats it faces,market demand,and consumers.An in-depth analysis of the needs of the company and the situation of its competitors has concluded that the three major problems of Hisense's brand awareness in Kyrgyzstan are not high,slow logisti cs and traditional sales methods.The fourth chapter formulates Hisense's marketing strategy in Kyrgyzstan from four aspects.The fifth chapter analyzes the specific guarantees of the implementation of Hisense's marketing strategy in Kyrgyzstan.It concludes.The research conclusions of this article provide practical reference for Hisense to explore the Kyrgyz household appliance market,and provide a reference for the research and formulation of international marketing strategies for Chinese household appliance companies.