Enterprise Business Age Study

With the continuous deepening of China's economic market,the diversity of people's living standards and consumer demand has become increasingly rich.In the face of a new market demand change,how companies can continue to survive and develop healthily has become a problem.The bionics school proposes to treat the enterprise as an organic life,and believes that the enterprise has vitality just like people.The theory of the enterprise life cycle can indicate the difference in the strength of the enterprise.The business age of a company is a quantification of the life cycle of the enterprise.The best business age for an enterprise is the maturity period in the life cycle of the enterprise.At this time,the enterprise has strong vitality.The business age of an enterprise can intuitively reflect the vitality of an enterprise.It is a quantitative indicator of the inner vitality of an enterprise.It is like the psychological age of a person.Older people can have a young mentality like a child.Has strong vitality.The first to propose the use of business age as a criterion for evaluating the vitality of a company was a Japanese research group in the early 20 th century.They analyzed the definition of business age and built a calculation model for the initial business age.Although this model was used in index selection,There are some shortcomings,but the construction of this business age model has made important contributions to the future research on the business age of enterprises.This article carefully studies the relationship between business age,business vitality and business life cycle,as well as the calculation model of business age,and calculates the business age of the company based on the three-force model of survival,competition,and growth that evaluates business vitality.Auto companies are the main The research objects were empirically analyzed.The main research contents of this paper are: First,the evaluation of corporate vitality draws on the research of corporate vitality represented by the ark,and divides corporate vitality into three dimensions,namely corporate viability,competitiveness,and growth.These three forces can It is expressed in terms of debt service ability,operating ability and profitability infinancial indicators.Second,the maturity period of an enterprise's life cycle is the strongest stage of the enterprise's vitality,and it is the culmination of a parabola.Every enterprise wants to continuously increase the various capabilities of the enterprise so that it can reach the mature period as soon as possible.According to the calculation and analysis of the business age of 66 domestic automobile manufacturers,the most vital enterprise in China's automobile enterprises is SAIC.In 2017,the business age of SAIC Group is 38 years old.The 38-year-old SAIC Group is viable.The competitiveness,growth indicators are maintained at a stable and high quality level.Through systematic research on the business age of enterprises,it is found that although enterprises and organic life forms have similar development trajectories,enterprises and organic life forms are different.The difference is that the end of life is bound to die,and the enterprise development It is reversible and infinitely extensible in theory.In the end,an enterprise does not necessarily go extinct,nor does it necessarily go through every cycle of the development of natural life.It will go backwards,and it may stay in a certain period for a long time,and the time experienced in each cycle of development is different.The business age of an enterprise is a quantitative indicator to measure whether a company has vitality.Whether a company has a good development capability is closely related to the rise and fall of enterprise development.The best business age can not only indicate that the company is at the peak of its life cycle,but also help the company to judge its own shortcomings,timely discover the problems existing in the development process of the enterprise at present,and promote the enterprise to the best business through a series of reform measures.Age,making it a strong corporate vitality has important practical significance.