Research On Tourism Signage System Of Xi'an Old Town

As the central city of the northwest region,Xi'an is not only a node city connecting Eurasia,but also a gateway city of the “Belt and Road”.In recent years,Xi'an,a symbolic city of Chinese civilization,is gradually being built into a world-class tourist destination.At the same time,with the construction of high-speed railway and the expansion of Xianyang International Airport,the status of Xi'an city's transportation hub has been steadily improved,providing a good development foundation and external conditions for Xi'an tourism.The city logo is an important carrier of urban spiritual culture.Although the volume is small,the value is vital.As an important part of the identification system,the tourism identification system plays a key role in shaping the image of the city,guiding tourists to visit and improving the function of urban tourism.Therefore,it is necessary to explore how to rely on the profound historical and cultural heritage of Xi'an Old Town and rich tourism resources to make users,designers and managers of tourism logos aware of their important role in city image and tourism service,and then guide the design science and efficiency.The economic identification facilities have important research significance.Based on the research background of Xi'an's vigorous development of cultural tourism,this paper takes the relevant information space between the tourist scenic space and the scenic spot in the old city of Xi'an as the research base,from the perspective of urban planning,the layout of the tourist logo,the coordination of style and the constituent elements.Scientific design makes a request.First of all,determining the method of adoption and the framework of writing,the basic theories of the tourism identification system are elaborated,and the similarities and differences between the concepts of easy confusion are analyzed,and the relevant disciplines and theories areused to guide the thesis.Writing and logo design;Secondly,by combing the work of tourism elements and field research within the scope of research,grasp the current situation and summarize the existing problems;Next,the corresponding identification layout is unreasonable,the ontology design is unscientific,the post-maintenance effect is not good,and the urban cultural characteristics are not prominent.The spatial structure of the old city and its logo layout mode,the psychological needs of the service population and Analysis of behavioral habits and Xi'an urban culture,in order to explore the subjective and objective reasons leading to the common problems of the status quo;Finally,this paper synthesizes the above research and analysis,correspondingly puts forward the design principle and optimization strategy,and gives a specific design scheme for the typical section of Chengtianmen.