Mobile APP Visual Symbol Design For Smart Home Based On Brand Culture

In the era of economic globalization and digital information,and with the development and popularization of Internet and intelligent devices,smart home devices generate and gradually become prevalent.Because of that,people can control the smart home system through mobile phone APP,whose design style and operation function determine brand image's shaping and dissemination as well as users' experience of intelligent Life.Therefore,the research on the visual design of APP interface of smart home phone with brand culture can,on the one hand,promote brand identity as well as better spread brand culture;on the other hand,satisfy consumers' spiritual individualization and diversification.This paper focuses on the connections between brand culture and visual symbol design of smart home APP interface as well as its importance and design method.By integrating collected literature materials,market survey information,and the practice of designing APP interface visual symbol for ‘AddyMan' smart home devices,examples are given to analyze the application of study factors and guiding ideology of brand culture,to explore in-depth design methods and innovation points of smart home APP interface visual symbol design based on brand culture,so as to highlight visual characteristics of brand culture,increase brand significance,satisfy users' diversified experience demands and play a positive role in economic development through consumption.