Financial Analysis Of Great Wall Motor Based On Harvard Analysis Framework

For a long time,manufacturing industry has been an important support for China's economy.Automobile manufacturing industry has played a very important role in the development of market economy.This is because China's automobile industry has a complete industrial chain,the upstream and downstream will involve a number of areas,which naturally has an important impact on economic development.After more than ten years of rapid development,China's automobile industry has surpassed the United States in 2009 to become the world's largest automobile production and sales country.By the end of 2017,the domestic automobile market has ranked first in the world for eight consecutive years.However,with the rapid development of China's automotive industry,there are still some problems that can not be ignored,such as the technical ability,brand influence and production and sales of domestic automotive independent brands still have many gaps compared with joint venture enterprises.Great Wall Automobile Co.,Ltd.(hereinafter referred to as "Great Wall Automobile")is the leading automobile enterprise in the domestic independent brand and the largest SUV production enterprise in China.This paper chooses Great Wall Automobile for financial analysis and research under the Harvard analysis framework,which has a certain industry representation,can objectively reflect the development situation and prospects of the automobile industry,and how can it be used for other domestic automobiles?The development of self-owned brand provides some reference.This paper consists of six chapters,the first chapter,introduction.This paper combs the research background,content and methods,and integrates the research status at home and abroad,introduces the innovation of this paper;Chapter II,related concepts and theories.Summarize the relevant financial analysis methods,introduce the relevant concepts of financial analysis and the content and development of Harvard analysis framework;Chapter 3introduces the general situation of domestic automobile industry and the development status of independent brands,combs the general situation of Great Wall automobile and its rapid development process;Chapter 4 analyses Great Wall automobile from four dimensions of Harvard analysis framework: strategy,accounting,finance and prospects.Analysis of the indicators of Great Wall automobile.And through the analysis of financial indicators with the same enterprises(Chang'an Automobile,BYD Automobile and SAIC),the differences of indicators among different automobile enterprises are compared.The fifth chapter evaluates the results of financial analysis and puts forward suggestions for the future development ofGreat Wall Automobile;the sixth chapter,research conclusions and prospects.The contribution of this paper lies in: applying the Harvard analysis framework to the financial analysis of independent brand leading automobile enterprises,expanding the application scope of the Harvard analysis framework;secondly,carrying out the financial analysis research under the Harvard analysis framework of Great Wall Automobile,objectively evaluating the analysis results,and putting forward the optimized path of career development,which has a certain significance for the development of enterprises themselves and related independent brand automobile enterprises.Definite reference significance.