Research On Investment Strategy Optimization Of GREE Electric Appliances,INC.

With the development of China's economy,the market economy system is becoming more and more perfect,and many excellent enterprises have emerged.With the development trend of these excellent enterprises 'profit level gradually rising,managers are eager to seek more development space for the company.They hope to continuously invest in new fields and formulate and implement investment strategies as an inevitable choice for the company.Investment strategy is an important issue that every enterprise will involve in the process of development.This paper takes Zhuhai Gree Electric Appliance Co.Ltd.as the research object to study how to choose and implement the investment strategy of Gree Electric Appliances.The paper is divided into six chapters.Chapter one,introduction,systematically introduces the background and significance of the paper,research methods,and research reviews at home and abroad.Chapter two,relevant theories of investment strategy,expounds relevant theoretical basis of investment strategy,and further describes the main analysis tools of investment strategy,providing theoretical basis for the analysis of the following article.Chapter three,analyzes the existing problems of gree electric appliances investment strategy.Based on the case analysis of the current situation of gree electric appliances investment strategy,problems in the implementation of gree electric appliances investment strategy are summarized and analyzed in depth.Chapter four,environmental analysis and selection basis of gree electric appliances' investment strategy,makes a detailed analysis of the internal and external environment of gree electric appliances' investment strategy,and makes a comprehensive summary of its existing advantages,disadvantages and threats of opportunities,establishes an evaluation matrix,and analyzes the optimal selection of gree electric appliances' investment strategy with SWOT model.In chapter five,Suggestions on the optimization of gree electric appliances investment strategy are put forward.Chapter six: conclusion and research prospect.Based on the analysis and demonstration above,the research results of this article are summarized,and the future development of gree electric appliance investment strategy is prospected.