Dongling Companyv Fixed Assets Investment Strategic Research

Investment in fixed assets as an important resource configuration means,enterprise of automobile manufacturing enterprise's survival and development has important strategic significance.After the rapid development of modern industry in 2005-2016,Auto industry will face a transformation and upgrading of industry growth is slowing,pressure,new energy and cross-border competition leads to increased competition and the influence of multiple environmental factors,such as IT technology shock.In this background,Auto-related enterprises how to adjust development strategy,scientific configuration of fixed assets and resources,adapt to the new development environment will be discussed in this paper the research content.This paper choose DL company(A engine,gearbox as the main product of powertrain manufacturing enterprise)as the research object.In the first using the PEST and five-force model and the value chain model,the paper analyzes the present situation of the internal and external environment of the company,and USES the SWOT synthesis analysis tool to study the strategic environment of DL company Then use through the DL company the analysis of the history and status quo of investment in fixed assets,summed up the DL company business characteristics and existing problems of investment in fixed assets..In has been clear about the company's overall development strategy,on the basis of using QSPM tool selected the five development direction of fixed asset investment strategy,and carry on in detail.Finally,around the realization of the strategy of investment in fixed assets,from system optimization,system support,means of risk control,information security measures four aspects,to promote the achievement of strategic objectives of investment in fixed assets.Based on the development environment of DL company,this article has made strategic arrangement and prospective deployment of fixed asset investment.For strategy formulation methods and guarantee measures of investment in fixed assets has carried on the beneficial exploration.