The Performance Evaluation And Experience Analysis Of Geely’s Acquisition Of Volvo Cars

Since the beginning of this century,China’s economic strength and status have been continuously enhanced.In order to rapidly improve international competitiveness and accelerate the pace of globalization,Chinese companies have implemented cross-border M&A initiatives with their own strong capital,but domestic companies lack clear investment themes and no A mature and well-established theory on corporate mergers and acquisitions supports the quality of cross-border mergers and acquisitions.In particular,the international competitiveness of private enterprises is weaker,and the experience of cross-border mergers and acquisitions is lacking.There are fewer successful cases of cross-border mergers and acquisitions.Therefore,researching and summarizing the valuable experience of other companies that have successfully implemented cross-border mergers and acquisitions,providing cross-border M&A guidance for other private enterprises,and improving the success rate of cross-border mergers and acquisitions are urgently needed to solve theoretical and practical problems.In 2010,Geely implemented cross-border mergers and acquisitions of Volvo Cars.Through eight years of integration,it has achieved sustained and healthy development and is widely regarded as one of the few successful cases of cross-border M&A.To this end,this article selects Geely as a case,and lacks research on the existing literature merger and acquisition integration process.It uses literature research methods to comprehensively collect relevant information of the company in 2017,and applies relevant theories to Geely’s pre-merger acquisition of Volvo Cars.The whole process of preparation,M&A and M&A integration is comprehensively analyzed,and financial indicators and non-financial indicators are used to comprehensively evaluate its integrated performance.It is believed that Geely’s acquisition of Volvo Car is successful.Finally,this study analyzes and summarizes the whole process of Geely’s acquisition of Volvo Cars,and draws the following experience of M&A and post-merger integration:(1)Defining the strategic objectives of M&A;(2)Playing the role of high-level professional institutions;(3)Strive for all-round government support;(4)Optimize financing methods;(5)Diversify payment forms;(6)Strengthen cultural integration;(7)Integrate human resources;(8)Reshape brand image;(9)Focus on core technologies grasp.And make recommendations for the future operation of private auto companies and Geely’s future operations.