Study On The Motivation And Performance Of Emperor Sanitary Ware's Acquisition Of Ou Shennuo

With the rapid development of China's economy,the living standard of residents in the continuous improvement,people began to pursue their own living environment of high standards,for sanitary ware and other furniture products in the continuous improvement of the requirements.The demand that consumer provides product to wei yu sanitaryware is raised while pulled the development that our country wei yu sanitaryware provides an industry,attract more enterprise to enter wei yu sanitaryware to provide an industry.At the same time,due to the quantity of enterprises in the industry,increasing competition,the industry serious product homogeneity,low domestic sanitary ware brand influence and is mainly engaged in the problem such as low-end sanitary ware products gradually stand out,these problems seriously restrict the development of sanitary ware industry in China,therefore our country's sanitary ware enterprises urgently need to find a better way to carry out the transformation of the company,help the company better development,mergers and acquisitions become the choice of the sanitary ware enterprise.But the effect that the enterprise that is in the industry of sanitary ware produces through merger and acquisition is different however,some enterprises improve their enterprise value through merger and acquisition,obtained more profit,and some enterprises went into decline after merger and acquisition however.Therefore,the analysis of the sanitary ware industry merger and acquisition case is of great significance,can provide a certain reference for the merger and acquisition of other sanitary ware enterprises and provide a case for the study of domestic sanitary ware industry merger and acquisition theory.After the analysis of the relevant theories of enterprise mergers and acquisitions,a representative case in the sanitary ware industry--emperor sanitary ware's merger and acquisition of Europe shennuo case was selected to study,mainly on the motivation and performance of emperor sanitary ware's merger and acquisition of Europe shennuo.First of all,this paper introduces the background of the merger,analyzes the motivation of the merger and introduces the process of the merger and acquisition.Secondly,the financial index and non-financial index analysis method were used to analyze the performance of imperial sanitary ware after the merger and acquisition.When analyzing the financial index of imperial sanitary ware,the paper mainly used the traditional financial index and EVA.In terms of the selection of non-financial indicators,based on the motivation of the m&a of imperial sanitaryware,and combined with the actual development of imperial sanitary ware,this paper selected non-financial indicators such as sales channels,market share and r&d investment of enterprises to analyze the comprehensive performance of imperial sanitary ware after the m&a.Finally,based on the above analysis of the research conclusions of this paper,the imperial sanitary ware acquisition experience and Suggestions,as well as the shortcomings of this paper are summarized.Through the study of this article found that the performance of m&a activities after the completion of the imperial ware indeed have soared,the acquisition has played a positive role to the development of imperial ware,help the imperial ware into the high-end building materials market,broaden the sales channels,improve the market competitiveness of products,improve the profitability of the imperial ware and enterprise value.Overall,the merger and acquisition activity is relatively successful.Based on the above research,this paper from the motivation of mergers and acquisitions clear,mergers and acquisitions.The successful experience of the merger and acquisition is summarized in six aspects: standard enterprise,merger and acquisition time,choice of merger and acquisition payment method,focus on the integration of channel resources after the merger and acquisition,and strengthen the management of the whole company,in order to provide certain reference significance for the merger and acquisition of other sanitary ware enterprises.